What are the Most Effective SEO Tips? - PowerPoint PPT Presentation

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What are the Most Effective SEO Tips?

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Do you want to be on the top ranking pages of Google? Then you should try to gauge the way SEO Sydney works. There are many tips that will help you achieve the top position in the Google ranking page. – PowerPoint PPT presentation

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Title: What are the Most Effective SEO Tips?


1
Welcome To SEO Shark
2
About Us
  • SEO Shark leading Australian SEO company based
    in Sydney. We offer complete SEO services, PPC,
    SEM for businesses that need to be visible on the
    internet. Our search engine optimization and
    social media services are designed for small
    businesses up to large cooperates.

3
Most Effective SEO Tips
  • Layout and Architecture of the Website
  • Keyword Research
  • Title Tags
  • Meta Descriptions
  • Header Tags
  • Content
  • User Experience

4
Layout and Architecture of the Website
  • The content of the website should be clear and
    easily understandable. Make sure that there are
    no ads above the fold. The navigation of the page
    should be convenient enough so that the users who
    are visiting the page have a pleasant experience
    visiting the page. The URLs that you use for your
    website should also be friendly. The contact info
    of the page should be visible on the page of the
    website. Also, include the privacy policy of the
    business on the website. 

5
Keyword Research
  • The keywords that you use in your website should
    be chosen very prudently. There should be main
    keywords for every page. Make sure that you check
    on the competitiveness of the title that you are
    providing. Keep a track of the keywords that your
    competitors are using. You should also monitor
    the CTR. 

6
Title Tags
  • The keyword that you are using should be front
    loaded. You should also ensure that there is no
    truncation in the keyword. The title tag should
    be clickable. Also, make sure that you add a
    brand at the end of the title tag. The keywords
    in the title tag should not be repeated. It needs
    to be around 50-60 characters. For example, if
    you do SEO in Sydney for a local business, you
    might write your service details and add the
    city Sydney.

7
Meta Descriptions
  • The descriptions of the website should be
    precise. The focus keyword of the meta
    descriptions should be added as soon as possible.
    There should be around 150-160 characters. 

8
Header Tags
  • The H1 tag that you use should be unique for each
    and every page. There should be a focus keyword
    for H1. H2 and H3 must contain LSI keywords. It
    is also very important to avoid header tags in
    the layout.

9
Content
  • The content of the website should have a focus
    keyword at the first paragraph itself. There is a
    correlation between longer contents and higher
    ranking. It is very important that you use LSI
    keywords along with the internal and external
    links. You should give priority to the quality of
    the content. If the content of the page is of
    higher quality it gives your page a higher
    ranking. 

10
User Experience
  • When a user is visiting your website they should
    have good experience. This will make them return
    to the website. For this you need to lower the
    bounce rate and minimise the pop-ups of the page.
    You should also be careful of the interstitial
    ads. You should also make your site mobile
    friendly. This will increase the popularity of
    the website as users these days tend to use
    mobile phones to browse through any site. 

11
Contact Us
  • Address - 17/9 Castlereagh St Sydney NSW 2000
    Australia?
  • Ph. 61 2 9152 8626
  • Website- www. seoshark.com.au
  • Twitter- https//twitter.com/seosharkau
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