New Trends Gaining Traction in Online Marketing - PowerPoint PPT Presentation

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New Trends Gaining Traction in Online Marketing

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Online marketing is complex and volatile with new hardware, software and user preferences constantly creating sweeping changes. These changes either get adopted or ignored by the business world and as it happens those who respond most quickly make the biggest gains. – PowerPoint PPT presentation

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Title: New Trends Gaining Traction in Online Marketing


1
New Trends Gaining Traction in Online Marketing
2
Online marketing is complex and volatile with new
hardware, software and user preferences
constantly creating sweeping changes. These
changes either get adopted or ignored by the
business world and as it happens those who
respond most quickly make the biggest gains.
3
Some of the new trends gaining traction in online
marketing are below
  • The use of Video Ads is said to skyrocket in 2016
    because Google has flagged that it is getting on
    board with in-SERP video advertising. This will
    mean that video ads feature more regularly across
    pre-existing platforms and start cropping up on
    new ones.
  • App indexing will lead to an explosion of apps in
    2016 and beyond with more business owners
    choosing to create a dedicated app for the
    increased visibility this will give their
    business. Apps can do everything websites can,
    except in more intuitive, convenient, accessible
    ways.
  • Digital Assistants are going to lead a new type
    of digital search optimization. While Siri and
    Cortana use search engines they only do so when
    necessary. So businesses will be best placed if
    they make their services and information easily
    accessible to digital assistants. This will
    create a short cut to the assistant.

4
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