Top real estate trends and marketing ideas

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Top real estate trends and marketing ideas
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Trends and marketing

• Nearly everywhere you turn, you hear news of the
  rebounding housing market. Not only is it
  bouncing back, but its also making a huge
  comeback with new owners and investors getting
  into the market.
• There are several factors that have played a role
  in this resurgence, each of which will contribute
  to the way real estate agents market to the
  public. Here are the top 10 real estate trends
  you can expect to see in 2016

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Top real estate trends

• 1. Pushing great deals.
• 2. Attracting younger buyers.
• 3. Doubling down on brokers.
• 4. Creative gifting.
• 5. Getting back to downtown.

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Pushing great deals

• With more quality inventory available, 2016 will
  continue to be a buyers market. This means that
  agents will be getting creative with how they
  pitch the best deals.

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Attracting younger buyers

• Say what you will about the younger generation,
  but theyre proving to be more financially savvy
  than previously anticipated. According to a
  report from realtor.org, Gen Y comprises the
  largest share of home buyers at 32 percent, which
  is larger than all baby boomers combined.

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Doubling down on brokers

• Many agencies are adding mortgage brokers to
  their in-house teams. Why? Because rates
  are trending to stay low throughout the coming
  year. Interest rates are going to stay low
  because of geopolitical unrest, and that will
  keep inflation in check, along with lower oil
  prices.

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Creative gifting

• Want a key real estate marketing tip? Post-sale
  interaction with the new homeowners will be
  critical in securing referrals and second-home
  purchases in the future. With many agents
  sticking with traditional gifts, such as baskets,
  magnets and calendars, the best agents will
  venture onto new creative items.

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