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BCOM 426 Students Guide
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BCOM 426 Students Guide

• BCOM 426 Entire Course

• BCOM 426 Week 1 Discussion Question 1

• BCOM 426 Week 1 Discussion Question 1
• BCOM 426 Week 1 Discussion Question 2
• BCOM 426 Week 1 Individual Assignment Milestones
  in Media Communications Paper
• BCOM 426 Week 2 Discussion Question 1
• BCOM 426 Week 2 Discussion Question 2

• What is the definition of media communications?
•  
• What are two different types of media
  communications?
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• What affect do these types of media have on your
  life today

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BCOM 426 Students Guide

• BCOM 426 Week 1 Discussion Question 2

• BCOM 426 Week 1 Individual Assignment Milestones

• What are two major milestones in advertising and
  media communications?
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• How have these milestones affected modern-day
  advertising and media communications? Provide at
  least two examples.

• Prepare a 700- to 1,050-word paper in which you
  explain the historical significance of media
  communications. In your paper, address the
  following
•  
•  
• Define media communications.

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BCOM 426 Students Guide

• BCOM 426 Week 2 Discussion Question 1

• BCOM 426 Week 2 Discussion Question 2

• How would you define newsworthiness?
• How would you define sensationalism?
• How does the news media leverage newsworthiness
  and sensationalism?
• Provide specific examples

• In 1960, John F. Kennedy had six days to think
  about what to do concerning the Cuban Missile
  Crisis before going public. In 1991, George Bush
  had six hours to make a decision about the
  Persian Gulf.

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BCOM 426 Students Guide

• BCOM 426 Week 2 Team Assignment Media

• BCOM 426 Week 3 Discussion Question 1

• Select one type of media communications
  newspaper, television, radio, or website.
•  
• Attain faculty approval of your selection prior
  to beginning this assignment.

• Taking into consideration the many parts of a
  media campaign, why is it so important to conduct
  a thorough situational analysis?
• How are the objectives of a media campaign
  derived?

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BCOM 426 Students Guide

• BCOM 426 Week 3 Discussion Question 2

• BCOM 426 Week 3 Individual Assignment Advertising

• What is an example of a business communications
  goal?
• What are at least two appropriate media
  strategies to achieve these goals?
• How might you determine whether or not these
  strategies are effective?

• Evaluate the 30-minute news story based on the
  following
• Objectivity
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• Bias
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• Persuasion
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• Sensationalism

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BCOM 426 Students Guide

• BCOM 426 Week 3 Team Assignment Outline

• BCOM 426 Week 4 Discussion Question 1

• Resources Virtual Organizations
•  
•  
• Use the link on the student website to access the
  virtual organizations.

• How has globalization affected media
  technologies?
• Provide specific examples.
• How have media technologies affected
  globalization?
• Provide specific examples.

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BCOM 426 Students Guide

• BCOM 426 Week 4 Discussion Question 2

• BCOM 426 Week 4 Team Assignment Media Campaign

• What is the role of media technology in relation
  to organizational profitability?
• How might an organization leverage media
  technology to increase organizational
  profitability?
• Provide a specific example

• Resource Virtual Organization
•  
•  
• Use the link on the student website to access the
  virtual organizations.

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BCOM 426 Students Guide

• BCOM 426 Week 5 Individual Assignment Media

• BCOM 426 Week 5 Team Assignment Media

• Prepare a 1,050- to 1,400-word paper in which you
  analyze at least two trends in media
  communications and advertising. As a part of your
  analysis, examine future career opportunities in
  the advertising and media communications based on
  these trends.

• Select an online marketing organization Vendare
  Media, Marketwire, or Vocus.
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• Attain faculty approval.

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BCOM 426 Students Guide
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