India Fan Market Overview

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• India Fan Market Overview

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Fans are one of the electrical appliances which
have become almost indispensable in Indian homes
and even offices. Electric Fan is a high market
penetration product category and is very high in
terms of purchase priority amongst durables. The
market size in value terms of the fans category
is quite large and it is the largest selling item
in the brown goods category. Fan as a product
category has no major regional disparities in
sale. Much of the sale of organised sector is in
the metro, tier I and tier II markets. National
brands have built their brand image over a period
of time through sustained advertising and a good
dealer network. Moreover, the export of fans from
India has grown considerably in the last few
years and is a testimony to the quality and
development of the fan industry in India.
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According to India Fan Market Overview, sales
of fan were growing with a CAGR of 9.13 over
last five years. With the housing sector growing
at a rapid rate and the disposable incomes at a
high rate, the demand for electric fans continued
to grow. But due to involvement of lesser
technological inputs and low entry barrier, the
market is equally divided among the organized and
unorganized players. Unorganized sector leads the
industry in terms of volume whereas organized
market leads in terms of revenues. The organised
fan sector is dominated by national brands like
Crompton Greaves, Usha, Orient, Havells, Bajaj
and Khaitan. Unorganized sector has also good
brands like Almonard, Cinni, Ortem, MIE, Sanyo,
Metro, Omega, Indo, Ankur, Mafco, Navya, Royal,
Oswin, Libra, Libery, etc.
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"Fan industry is usually segmented on the basis
of price. There are three categories in which the
organized fan market is divided viz. economy
fans, regular fans and premium fans. Economy fans
are those which are priced below Rs. 1800,
regular fans come in the range of Rs. 1800 to Rs.
3500 whereas premium fans are priced above Rs.
3500 for a single fan. In value terms, regular
fans category is the largest category in India
whereas in volume terms economy fans is the
largest selling category. Unorganized fan market
does not contain any such category division as
they do not fit into the above mentioned price
brackets.
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Fan market in India broadly includes four types
of fan i.e. Ceiling fans, Table fans, Pedestal
fans and Wall fans. In organized sector, ceiling
fans dominates the market in terms of volume
followed by pedestal fans, table fans and wall
fans whereas the unorganized sector is heavily
dominated by ceiling fans and table fans. Among
the four major types of fan, pedestal fans are
the most costly, followed by ceiling fans. In
terms of regional sales, south India caters to
the largest revenue sales, followed by west,
north and east. Key Segments Covered Ceiling
Fans Table Fans Pedestal Fans Wall Fans Other
types of fans (Exhaust Fans, Tower Fans,
Multi-utility Fans etc.)
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Table of Contents

1. India Pedestal Fan Market Outlook
2. India Ceiling Fan Market Outlook
3. India Table Fan Market Outlook
4. India Wall Fan Market Outlook
5. India Unorganized Fan Market
6. India Organized Fan Market
7. India Fan Market Outlook
8. Market Size By Volume
9. Executive Summary
10. Company Profiles

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of Contents, please visit India Fan Market
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