Research Report on Fan Market Overview in India

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Research Report on Fan Market Overview in India
Market Reports On India
By http//www.marketreportsonindia.com/

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Fans are one of the electrical appliances which
have become almost indispensable in Indian homes
and even offices. Electric Fan is a high market
penetration product category and is very high in
terms of purchase priority amongst durables. The
market size in value terms of the fans category
is quite large and it is the largest selling item
in the brown goods category. Fan as a product
category has no major regional disparities in
sale. Much of the sale of organized sector is in
the metro, tier I and tier II markets. National
brands have built their brand image over a period
of time through sustained advertising and a good
dealer network. Moreover, the export of fans from
India has grown considerably in the last few
years and is a testimony to the quality and
development of the fan industry in India. 

Summary


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According to India Fan Market Overview, sales
of fan were growing with a CAGR of 9.13 over
last five years. With the housing sector growing
at a rapid rate and the disposable incomes at a
high rate, the demand for electric fans continued
to grow. But due to involvement of lesser
technological inputs and low entry barrier, the
market is equally divided among the organized and
unorganized players. Unorganized sector leads the
industry in terms of volume whereas organized
market leads in terms of revenues. The organised
fan sector is dominated by national brands like
Crompton Greaves, Usha, Orient, Havells, Bajaj
and Khaitan. Unorganized sector has also good
brands like Almonard, Cinni, Ortem, MIE, Sanyo,
Metro, Omega, Indo, Ankur, Mafco, Navya, Royal,
Oswin, Libra, Libery, etc. 



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"Fan industry is usually segmented on the basis
of price. There are three categories in which the
organized fan market is divided viz. economy
fans, regular fans and premium fans. Economy fans
are those which are priced below Rs. 1800,
regular fans come in the range of Rs. 1800 to Rs.
3500 whereas premium fans are priced above Rs.
3500 for a single fan. In value terms, regular
fans category is the largest category in India
whereas in volume terms economy fans is the
largest selling category. Unorganized fan market
does not contain any such category division as
they do not fit into the above mentioned price
brackets. Fan market in India broadly includes
four types of fan i.e. Ceiling fans, Table fans,
Pedestal fans and Wall fans. In organized sector,
ceiling fans dominates the market in terms of
volume followed by pedestal fans, table fans and
wall fans whereas the unorganized sector is
heavily dominated by ceiling fans and table fans.
Among the four major types of fan, pedestal fans
are the most costly, followed by ceiling fans.


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India DisclaimerThe information and opinions in
this report were prepared by company. The
information herein is believed to be reliable and
has been obtained from authentic public
sources. All information provided in this
report is provided for information purposes only.
It does not constitute a legal contract between
the company and any person or entity unless it is
specified. And it is not an offer or a
solicitation of an offer to buy or sell any
industry products or to participate in any
particular trading strategy. Opinions,
estimates and projections in this report
constitute the current judgment of the author as
up to the date of this report. Although every
reasonable effort is made to present current and
accurate information but this report doesnt give
guarantees of any kind.



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Key Segments CoveredCeiling FansTable
FansPedestal FansWall FansOther types of fans
(Exhaust Fans, Tower Fans, Multi-utility Fans
etc.)



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1. Executive Summary 2. India Fan Market
Outlook 3. India Ceiling Fan Market Outlook 4.
India Table Fan Market Outlook 5. India Pedestal
Fan Market Outlook 6. India Wall Fan Market
Outlook 7. Company Profiles 8. Disclaimer
Table of Contents


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  Contents, please visit
• Research Report on Fan Market Overview in India
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