Title: BUSN 258 Course Career Path Begins busn258dotcom
1BUSN 258 Course Career Path Begins /busn258dotcom
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2BUSN 258 Entire Course (Devry)
- BUSN 258 Week 1-7 All Discussion Questions
- BUSN 258 Week 4 Midterm
- BUSN 258 Week 8 Final Exam
- BUSN258 Week 1 Assignment
- BUSN258 Week 2 Assignment
- BUSN258 Week 2 You Decide
- BUSN258 Week 3 Case Study
3BUSN 258 Week 1 Assignment (Devry)
- 1. What major corporations that youve heard of
seem to be doing the best job of building
customer loyalty? In what ways do they attempt to
build long-term relationships with customers? - 2. How do ripple effects escalate the problem of
the lost customer?
4BUSN 258 Week 1-7 All Discussion Questions (Devry)
- Week 1 DQ 1 - Customer Service Impact
- Week 1 DQ 2 - Building Relationships
- Week 2 DQ 1 - Selling
- Week 2 DQ 2 - Listening
- Week 3 DQ 1 - Customer Contact
- Week 3 DQ 2 - The Web
- Week 4 DQ 1 - The Unreasonable Customer
- Week 4 DQ 2 - Trends
- Week 5 DQ 1 - Customer Feedback
5BUSN 258 Week 2 Assignment (Devry)
- 1.What are some factors (patterns of behavior)
that project a companys culture? List several
examples from organizations you work in. - 2.What are three major elements that complicate
listening? Give customer-service related examples
of each.
6BUSN 258 Week 2 You Decide (Devry)
- Read the You Decide scenario and decide on a
response. Your goal is to identify the critical
issues in the scenario and determine how you
would resolve. Write a report correctly formatted
of at least 125 words. Drop the report in the
DropBox. Remember to run the spelling and grammar
checker on your work before turning it in.
7BUSN 258 Week 3 Case Study (Devry)
- 1. Interview After completing your assigned
readings for this week, interview someone who has
a customer relations/customer service role or
responsibility where the person has
organizational responsibility and knowledge of
the companyÂs customer relations policies. This
person could be in your own organization or in
any other company. Ask the interviewee to
describe the role and importance of customer
relations/customer service to the organization
and the top three customer relations/customer
service issues faced by the organization. In case
of a last minute conflict it is best to have a
second choice lined up.
8BUSN 258 Week 4 Assignment (Devry)
- 1. Look back on your own experiences as a
customer and identify situations when little
things have made a difference in your buying
decision. Think, for example, of places you have
stopped doing business with. What little things
pushed you out of the zone of indifference into
the dissatisfied range? Be as specific as
possible and remember that often dissatisfaction
comes from a series of truly small, almost
insignificant turnoffs.
9BUSN 258 Week 4 Midterm - Set 1 (Devry)
- 1.Question (TCO 1) Excellent organizations are
- Question (TCO 2) The Gallup organization studied
the impact of customer ________ on long-term
customer loyalty and profitability. - Question (TCO 9) You can gain loyal online
customers through a lack of competition if - Question (TCO 10) Customer dissatisfaction with
a firm's phone call handling stems from - Question (TCO 3) A smile originates in the
- Question (TCO 4) What percent of shopping
decisions are made at the point of purchase?
10BUSN 258 Week 4 Midterm - Set 2 (Devry)
- 1.Question (TCO 1) The letter L in the acronym
LIFE stands for ________. - 2. Question (TCO 2) Customer loyalty is
- 3. Question (TCO 9) Despite many similarities
between them, Wal-Mart and K-Mart have very
different results, largely because of "little
things" that seem to result in better customer
service. How do the sales of these two companies
compare? - 4. Question (TCO 10) Customer loyalty is NOT
- 5. Question (TCO 3) One of the main principles
behind globalization and expansion across
cultural and geographic boundaries is
11BUSN 258 Week 5 Assignment (Devry)
- 1. How can organizations become more open to
feedback? What kinds of employee training would
help? What would you tell your employees about
feedback importance if you were the boss? - 2. What are the three important steps needed to
recover the potentially lost customer?
12BUSN 258 Week 5 You Decide (Devry)
- Scenario SummaryYou are a general manager with a
service company. You are hearing comments from
your sales group that customers are unhappy with
your company. The comments range from poor
service, missed assignments, to technical
failures. When you ask for specifics, you get a
general view of dissatisfaction from your sales
group but not a clear view if there is an issue.
13BUSN 258 Week 6 Case Study (Devry)
- BUSN 258 Week 6 Case Study LL Bean ATT
14BUSN 258 Week 7 Assignment (Devry)
- 1.Which of the two general causes of
stress,worker characteristics and working
conditions,is the most significant in your job?
How can you control or manage it? - 2. How can a manager best set a strategy for
improving customer loyalty? What steps make
sense? -
15BUSN 258 Week 7 You Decide (Devry)
- Scenario SummaryYou are Bob Yeader, a Sales
Manager, of a small printing company. One of you
sales people asked for a meeting. The meeting was
difficult. The sales person, Pat Lawson, broke
down in the meeting. Pat said the work was too
much and the customers too demanding. Where Pat
used to be able to get all the work done in one a
week, there was now too much work. Your internal
staff has noticed that Pat seems stressed. You
wonder if customers are seeing the stress. Pat
was ready to quit. Pat has been with your company
for 15 years.
16BUSN 258 Week 8 Final Exam 1 (Devry)
- 1.Question (TCO 1) The best way to win customer
loyalty is to - 2.Question (TCO 2) Which of the following
problems is NOT listed as a people turnoff? - 3.Question (TCO 3) Small companies can compete
against larger ones if they offer - 4.Question (TCO 4) Which of the following is NOT
an example of something a company can do to
enhance extrinsic value?
17BUSN 258 Week 8 Final Exam 2 (Devry)
- 1. Question (TCO 1) The first step to reduce
waiting time is to - 2. Question (TCO 2) Communication turnoffs
often occur when employees are ignorant of - 3. Question (TCO 3) Small companies can compete
against larger ones if they offer - 4. Question (TCO 4) Value arises from a
tradeoff between - 5. Question (TCO 5) To enhance value through
goodness of product fit - 6. Question (TCO 4) If several people are
asking the same question, you have
18BUSN 258 Course Career Path Begins /busn258dotcom
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- www.busn258.com