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MKT 438 Read, Lead, Succeed/Uophelpdotcom

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For more course tutorials visit www.uophelp.com MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 – PowerPoint PPT presentation

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Title: MKT 438 Read, Lead, Succeed/Uophelpdotcom

1
MKT 438 Read, Lead, Succeed/Uophelpdotcom

For more course tutorials visit
www.uophelp.com

2
MKT 438 Entire Course

For more course tutorials visit
www.uophelp.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper
MKT 438 Week 1 DQ 1
MKT 438 Week 1 DQ 2
MKT 438 Week 1 DQ 3
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper
MKT 438 Week 2 DQ 1
MKT 438 Week 2 DQ 2
MKT 438 Week 2 DQ 3
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper
MKT 438 Week 3 DQ 1
MKT 438 Week 3 DQ 2
MKT 438 Week 3 DQ 3
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation
MKT 438 Week 4 DQ 1

3
MKT 438 Final Exam Guide

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Complete the Final Examination.
1. The objective of public relations is
to sell
2. The R-A-C-E approach to defining
public relations includes the following
components
3. The job of public relations
professional is very much that of an
interpreter, where he interprets
4. Which of the following trends
contributed to the evolution of public relations
in the United States?
5. Public relations goals must be defined
by
6. Morale at the company was low after a
series of severe firings.

4
MKT 438 Week 1 DQ 1

For more course tutorials visit
www.uophelp.com
Should a company be concerned with public
opinion? Why or why not?

5
MKT 438 Week 1 DQ 2

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Which PR communication tool do you feel is the
most effective? Why?

6
MKT 438 Week 1 DQ 3

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What role does PR play in your organization?
Explain your answer.

7
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper

For more course tutorials visit
www.uophelp.com
Resources University Library, Internet
Write a 700- to 1,050-word paper in which you
define PR. Include in
your paper
Explain your personal definition of PR and
definitions from three
different sources, such as the Public Relations
Society of
America, textbooks, and so forth.

8
MKT 438 Week 2 DQ 1

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What are some positive and negative aspects of
publicity?

9
MKT 438 Week 2 DQ 2

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At what stage of the PR campaign should
evaluation occur? Explain your answer. What are
three types of evaluation techniques used in PR?
What are examples of each?

10
MKT 438 Week 2 DQ 3

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How would PR research impact a PR team? Give an
example.

11
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper

For more course tutorials visit
www.uophelp.com
Resources University Library, Internet, and the
Virtual
Organizations can be found on the student website
at
http//ecampus.phoenix.edu
Select a PR scenario from the following list
An organization is planning to introduce a new
product or
service in another country.
An organization wants to position itself as a
leader in embracing

12
MKT 438 Week 3 DQ 1

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What PR tools are critical in building long-term
relationships an organization's publics? What are
the advantages and disadvantages of these tools?

13
MKT 438 Week 3 DQ 2

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What is your organization's relationship with the
local, regional, national, and global media? How
does it impact your organization's PR coverage?

14
MKT 438 Week 3 DQ 3

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How critical is the internal communications
process in PR? Explain.

15
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper

For more course tutorials visit
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Resources University Library, Internet
Select an organization with which you are
familiar, and identify an
issue within that organization that would have
both organizational
and societal implications.
Write a 1,050- to 1,400-word paper in which you
complete the
following
Explain the organizational and societal
functions of PR.
Identify an issue within that organization that
would have both
organizational and societal implications.

16
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper

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Resources University Library, Internet
Write a 1,250- to 2,000-word paper in which you
recommend
strategies to build media relations and generate
publicity for the
organization selected in Learning Team Meeting
One. Address the
following in your Strategy Paper
List objectives for the PR Campaign.
Identify the organizations publics.
Identify the risks in the strategy.

17
MKT 438 Week 4 DQ 1

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Why is it important to integrate anticipated
crisis responses in an organization's proactive
PR planning?

18
MKT 438 Week 4 DQ 2

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What potential effects can a crisis have on an
organization? Explain your answer.

19
MKT 438 Week 4 DQ 3

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Read the case on the Exxon Valdex. What do you
see as the top PR problems from this case and
what would you do differently if you were in the
PR department?

20
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis

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Resource The Practice of Public Relations
Select one of the following case studies located
in The Practice of
Public Relations or a case study assigned or
approved by faculty
The Tylenol Murders, Ch. 2
Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13
Wendys Fingers a Hoaxer, Ch. 19
Write a 1,050- to 1,400-word case study analysis
in which youevaluate the effectiveness of
communication between an