Digital Marketing Syllabus-Training Institute Pune

1
Digital Marketing Course Syllabus
2
Syllabus

• Introduction of Digital Marketing
• Introduction To Website Development
• Search Engine Optimization
• Social Media Optimization
• Google Tools
• Google Adwards
• Email Marketing

3
Introduction of Digital Marketing

• What is Marketing?
• What is Digital Marketing?
• Why organizations do digital marketing?
• What is Internet and how it works?
• Diff between Digital Marketing Vs Traditional
  Marketing
• Digital Marketing Process
• How Search Engine works?
• Ranking Factors of Google
• Search Engine Updates (Panda Penguin Update)
• Google Sandbox Effect

4
Introduction To Website Development

• Types of Websites
• Basics of HTML / CSS
• What is Java Script?
• What is CMS?
• Why WordPress CMS?
• Word Press Installation on Server
• Understanding the Dashboard
• Installing and customizing themes
• Changing the default Settings
• Installing useful plugins for site features
• Content management in WP

5
Search Engine Optimization

• What is Search Engine?
• Type of Search Engines
• What is Search Engine Optimization?
• Search Engine Optimization Types
• SEO life cycle?
• Difference between Organic and Inorganic
• Keyword Research
• Google Trends
• On-Page Optimization
• Off-Page Optimization

6
Social Media Optimization

• What is Social Media?
• Understanding its importance
• Social Media Marketing
• Branding
• Paid Advertising
• Blogging
• Facebook
• Twitter
• LinkedIn
• SlideShare
• Social Media Management Tool (SMMT)

7
Google Tools

• Keyword Planner Tool
• Google Webmaster Tool
• Google Analytics
• Reporting And Analysis Tool

8
Google Adwards

• Navigating through Google AdWords
• Understanding Google AdWords Structure
• Working with Keywords
• Writing Ads in Google AdWords
• Understanding Googles Text Ad Structure
• Reporting
• Advance AdWords Marketing
• Google Adsense

9
Email Marketing

• How Email works?
• Challenges while sending bulk emails
• Solution over challenges
• Types of email marketing
• Email marketing Tools
• Designing of Email template
• Email marketing scheduler
• Email marketing success tracking
• Lead Generation For Business

10

• Contact Us

Address B2/ 7, New Friends Society, Vanaz
Corner, Kothrud, Pune - 411038
BranchOffice No. 101, Pride Purple Square,
Kalewadi Phata, Wakad, Pune 411 057
Mail Us info_at_traininginstitutepune.in
Visit Us www.traininginstitutepune.in
Call Us 91 8007 777 243
11
(No Transcript)