Top Client Retention Strategies

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Top Client Retention Strategies
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Introduction

• Client Retention is one of the most important
  aspects of every business. Becoming pro-active
  with clients and making sure that each business
  is retained, is very important for every business
  owner. One, must at the same time ensure that
  each client is a profitable one. Here are some
  key reasons why clients leave
• Dissatisfaction with the services
• Better features of competitors
• Reduced comfort level

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Communicate Clearly

• Clear communication builds a foundation for
  better customer relations. A service level
  agreement is a useful way for the client to
  understand what all is going to be provided in
  terms of goods and services.
• The agreement also includes the time-frame and
  the cost of services. Keeping a tab on the
  work-in-progress for each client project and
  ensuring quality delivery of each ask is
  important.
• When you keep all of your communication
  transparent, there will be lesser chances of a
  dispute and more chances of retaining the client.

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Build Trust

• Showcasing the expertise of the business helps
  you build trust with your clients. If your
  clients trust you they will not leave you.
• Talk about your expertise in providing quality
  products and services, with your clients. When
  you act as a consultant and a guide to your
  clients, the relationship automatically
  strengthens and stays for longer.

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Simplify Processes

• Simplifying the process of providing services to
  clients is a very useful client retention
  strategy. Many businesses automate business
  processes and retain clients for longer. Tools
  like Invoicera help in automating the invoicing
  and payments process, making it really simple for
  clients.
• Creating standard processes and maintaining
  checks and balances so they are being followed as
  desired.

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Go Out of the Way To Help Clients

• Going that extra mile to help your clients, will
  help you build great one-on-one relationships
  with them.
• This can be really helpful in getting the clients
  to stick around for longer.

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Client Feedback Process

• Regular feedback forms and surveys are helpful in
  gauging the satisfaction level of the client.
  This also helps in mapping the expectation level
  of the clients, vis-a-vis the current service
  levels.
• Customer feedback forms must be thoroughly
  analysed to understand the pain areas and work on
  them to ensure that these are resolved at the
  earliest.

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Do-Not Get Complacent

• At times business owners tend to get complacent
  with their existing clients. Making sure that you
  activate these clients with regular meetings and
  communications is essential. This helps in
  maintaining the business relationship for longer.
  
• You can also find upselling and cross selling
  opportunities to improve the revenue for each of
  the clients.

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Be ThankFul

• Thanking the client and sending out gifts to
  them, can be a useful way to build relationships
  that are beyond pure business. Understanding the
  client on a personal level would give you an edge
  over your competitors as far your business
  relationship is concerned.
• Sending out personalized e-mail messages and
  gifts on special occasions is a useful strategy
  for client retention.

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Thank You