Tactics to Keep Your Existing Customers Coming Back for More PowerPoint PPT Presentation

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Title: Tactics to Keep Your Existing Customers Coming Back for More


1
Tactics to Keep Your Existing Customers Coming
Back for More
Call On 1300 115 808
http//www.posplaza.com.au/
2
  • If youre running an online store, you would be
    familiar with the fact that it is much easier and
    cheaper to sell to an existing customer than to
    acquire a new one.
  • While it is inevitable to attract new customers
    and convert them to generate sales, current
    customers need you to put in significantly less
    time and effort to induce them to purchase from
    you again.
  • With that said, you must have effective
    strategies to target your existing customers and
    get them to shop more often with you.
  • So, here we present you with viable tactics that
    will help you re-engage your current customers
    and encourage repeat business.

Call On 1300 115 808
http//www.posplaza.com.au/
3
  • Customer Loyalty Program
  • Loyalty programs are a great way to treat
    valuable customers who make frequent purchases to
    rewards.
  • The reward could be anything from free goods to
    coupons to latest products and even points that
    can be used to redeem a reward.
  • Analysing customer history reports, you can
    identify the most profitable customers by their
    total number of purchases or the total money
    spent.
  • These customers can be rewarded on their next
    (repeat) purchase at your store.

Call On 1300 115 808
http//www.posplaza.com.au/
4
  • Express Gratitude
  • Going the extra mile to acknowledge customers for
    shopping with you can be a positive move.
  • Sending back a small gift to your valuable
    customers is a sweet yet impactful gesture.
  • You can send the customers a personally written
    thank you note that will only encourage them to
    buy more from you.
  • Additionally, you can send a digital gift card or
    certificate to delight them as well as remind
    them to come back for more.

Call On 1300 115 808
http//www.posplaza.com.au/
5
  • Leverage Email Marketing
  • Email serves as a crucial marketing tool when it
    comes to marketing your online business.
  • Not only can you promote your products/services
    through email marketing, but it helps build and
    maintain strong relationships with your
    customers.
  • Several email marketing surveys and studies
    report that personalised emails acquire higher
    email open rates and conversion rates.
  • For that matter, sending out personalised
    newsletters to your existing customers can yield
    quick sales.

Call On 1300 115 808
http//www.posplaza.com.au/
6
  • The Final Word
  • Acquiring new customers alone wont help your
    online business.
  • It is equally important to retain existing
    customers and generate more sales by giving them
    enough reasons to repeat purchase.

Call On 1300 115 808
http//www.posplaza.com.au/
7
  • Moreover, brick-and-mortar retailers can focus on
    improving in-store customer experience to retain
    their customers and keep them coming back for
    more.
  • One of the best ways to enhance customer
    experience is integrating a robust POS system
    like Shopify POS hardware and software to
    streamline the checkout process wherein customers
    face most of the hassle.
  • With an advanced POS system that functions
    efficiently with its compatible components
    including cash register, printer and barcode
    scanner, you can ensure your customers have so
    good an experience that they dont hesitate to
    buy from you again and often.

Call On 1300 115 808
http//www.posplaza.com.au/
8
  • Contact Us
  • Phone 1300 11 58 08
  • Email ID sales_at_posplaza.com.au
  • Website http//www.posplaza.com.au/

Call On 1300 115 808
http//www.posplaza.com.au/
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