Through-Channel Marketing

1
TCMA - THROUGH CHANNEL MARKETING AUTOMATION

• SOLUTIONS FOR MARKETERS

2
TCMA - THROUGH CHANNEL MARKETING AUTOMATION

• Channel partner marketing efforts simply dilute
  the marketers efforts and make the job harder.

3
CREATE AWARENESS DEMAND

• ready to see Through-Channel Marketing Automation
  (TCMA) in action

4
Action 1
Build Brand Awareness

• TCMA platform enables brands to deliver the tools
  channel partners need to help build awareness.
  Through Channel also provides the incentives and
  services to ensure sales channels use them
  effectively.

5
Action 2
Stimulate Engagement

• Getting leads to engage with a brand is as much
  art as science. The effort is typically driven by
  content which is promoted through a combination
  of web, email, and social.

6
Action 3
Share Promote Best Practices

• Our TCMA solution incorporates a learning
  management and certification system which
  facilitates the learning of best practices for
  building local awareness and stimulating local
  engagement.

7
Action 4
Funding Channel Partner Activity

• Our TCMA platform integrates funding with tools,
  programs and best practices. This integration
  focuses activity on programs that work. Our TCMA
  funds management system also manages creative
  activities channel partners conceive on their own
  for market development funds.

8
Action 5
Funding Channel Partner Activity

• Our TCMA platform integrates funding and
  incentives with programs and best practices to
  encourage channel partners to focus on brand
  marketing activities. Both cash and non-cash
  incentives are available to gain and keep the
  attention of your channel partners marketing
  personnel.

9
Action 6
Funding Channel Partner Activity

• When channel partners use our TCMA platform
  brands gain deep channel insights on all
  marketing activities. Youll know the marketing
  readiness of your sales channel, and which
  programs and training produce the best return.

10
Thank youfor visit us

• Through channel automation

www.through-channel.com