Why Is Pharma Monopoly A Necessity?

1
Welcome to Fitwel Pharma
2
Why Is Pharma Monopoly A Necessity?
Marketing and business is the pharma industry is
not bound by the traditional marketing strategies
and also cannot be ensured to follow those rules.
The pharma marketing world is a lot different
from any other marketing. Even the business that
happens in the pharma world doesn't follow the
competitive market structure which is quite
natural in any field.
3
Due to the restrictions that come from the
features of the products being marketed and sold,
there are a few problems in creating a
competitive environment in the pharma marketing
environment. The drugs that are sold have to be
100 precise and sure to work in the way that is
expected. A quality assurance of 100 is a
necessity. And most of the pharma business runs
on the trust they develop on the distributor and
pharmaceutical company.
4
Pharma monopoly guarantees a reliability on a
single distributor. The distributor has a
complete control over all the pharma needs of a
particular area. Any company that wishes to
spread its products through that area, has to
contact and work only through that particular
distributor.
This is one kind of a pharma monopoly at the
distributor level which assurances the control
area-wise to help in removing redundant marketing
of products. Also the distributor will be the
only person responsible for anything and
everything that happens in the pharma markets of
that area making the dealings to converge to a
single person or a single distribution firm.
5
On another level, pharma monopoly can also be a
control over a particular drug type by the
manufacturing company. A particular company might
patent the rights to provide a specific
composition of drugs.
6
This cannot be again re-manufactured or made
generic by other manufacturing companies. This
kind of a pharma monopoly ensures a specific
company to become the sole source of one kind of
drugs. The brand becomes a synonym with the
drug. Advantages of this pharma monopoly come
from the fact that, the complete market demand
for that drug has to be met by the company
helping with a drift in the profits. Problems
also can arise if there is not enough RD support
to update the drug features to make it more user
friendly.
7
Another level of pharma monopoly with the doctors
can be achieved and can prove to be a healthy way
to market capture. Distributors and pharma
companies can tie-up with the doctor by offering
some percentage of sale to prescribe only the
drugs of that specific company.
8
This can be a good sign in spreading the markets
and can be beneficial if doctors of specific area
are under the control of the company. This pharma
monopoly, though not very healthy can be a good
marketing strategy if implemented properly. In
this way, pharma monopoly is a necessity of the
pharma markets.
9
Contact-Us
511, Block-F, Titanium City Centre, Near Sachin
Tower, 100 ft Ring Road,Anandnagar, Satellite,
Ahmedabad- 380015 Gujarat, India

Call us 91 9033028080 ,91 8469228080
Telefax 079-40080800 Email
 mktg_at_fitwelpharma.com