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Ecommerce Guide to Conversion Rate Optimisation
The goal of search engine optimization (SEO) is
to drive traffic to your website. Conversion rate
optimization (CRO) then takes over to convert
those visitors to customers. The focus of CRO is
to create an effective website that encourages
visitors to take the desired calls-to-action and
moves them along the sales funnel.
Strategies to convert visitors to
customers There are a number of strategies that
digital marketers have leveraged to improve
conversion rates and revenue. Heres a look at
some basic and novel strategies that have helped
ecommerce businesses with conversion. This guide
on conversion rate optimisation will help you
convert more visitors to customers.
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Ecommerce Guide to Conversion Rate Optimisation
Should CRO be a priority? CRO is an important
metric to track as it directly impacts your
revenue. The findings of a survey of 2,938
marketers by Venture Beat suggests the benefits
of conversion rate optimization for ecommerce
growth and success Of the total number of
respondents who used CRO, 173 recorded an ROI of
more than 1000 Just two out of 36 businesses
struggled to generate a good enough return on
their CRO investment Only 5 of the total
respondents failed to generate any ROI with
conversion rate optimization
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