Digital Marketing Benefits with WordPress

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• When you are selecting a technology platform,
  generally you are choosing from a technology
  perspective. I agree that it is of the utmost
  importance. But as you know when you are catering
  to B2C segment, then there are set of activities
  to be performed after building a website for it.
• Therefore, while selecting a development
  technology, you need to consider if it suits your
  marketing/ advertising plan. Moreover, with the
  growing number of social media users and more
  people shopping online, digital marketing is
  slowly becoming a necessity. 
• In this case, WordPress is a well thought
  platform that caters to the current needs where
  it offers amazing features for digital marketing.
  But many WordPress website owners fail to utilize
  the features of the platform to its full
  potential. So, I thought of listing down the
  marketing benefits of the WordPress Technology
  Platform. 

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Benefits of Digital Marketing with WordPress
1. Improved SEO Capabilities

• From the search optimization perspective,
  websites developed with WordPress can provide
  with easy tagging and optimizing features. With
  the help of WordPress, you can improve the SEO of
  your website. Because WordPress provides with
  convenient third party plug-ins, it is easier to
  use other plug-in and test the strength of your
  page and the SEO activities as a part of
  marketing.
• WordPress eliminates any content bottlenecks
  means that content will be updated more often.
  This will improve rankings. You can easily test
  the SEO strength of a page or customize the page
  title and Meta description to optimize your
  website page.
• WordPress is automated to handle content traffic,
  thus your content will be always updated
  resulting in good impact on the rankings. It also
  allows having multiple content editors for one
  website, thus you can make changes on a regular
  basis and always keep your content in level with
  the trends.

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Benefits of Digital Marketing with WordPress
2. Conversion from Digital Marketing

• Calls to Actions are the most important factor
  for conversions. This is where digital marketing
  can be very useful. WordPress allows integration
  of different kind of call to actions where you
  can track which CTAs work the best for you. As
  WordPress is a CMS platform, it is easier to
  convert leads. With the help of tracking your
  visits, you can have an understanding which
  content is getting visited and then you can mint
  on the good content.
• You can use plug ins to set up call-outs and call
  to actions like buttons, style boxes to make your
  website look attractive and also make sure that
  these Call to Actions look very appealing and
  compelling enough to drive audience to click on
  them.

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Benefits of Digital Marketing with WordPress
3. Build Better Communities

• Community building is one of the a long term
  goals of digital marketing, this also results in
  setting trends, bringing more popularity to the
  brand of online business by creating a community
  of followers. This elates the digital identity of
  the brand.
• For this reason, WordPress proves very useful.
  With the help of social media channels, you can
  create a community for your website through the
  integration of blog plug-ins, social media
  campaigns and collaborating with social media
  platform. Blogging is one of the effective ways
  of digital marketing and with the help of
  WordPress blog you can create a big community
  resulting in branding and marketing of your
  online business. WordPress Blog is being used by
  more than 70 of bloggers worldwide. WordPress is
  well known for content management and thus offers
  easy editing and changes to the content.

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WordPress A Brilliant CMS Platform

• With WordPress being one the most preferred CMS
  platform for website development, it also proves
  very useful for conducting Marketing activities.
  So if you think that selecting a platform for
  website development, then you must give it a
  thought and talk to a website development
  expert in order to select the right technology
  that suits the needs of your business and its
  requirements of marketing and advertising.
• I have been using WordPress blog for a long time
  and I highly recommend it as a CMS system. If you
  have any queries in regard to WordPress
  Development or CMS development, you can write to
  me or comment in the section given below. Have a
  great day! 

Originally published at http//bit.ly/1TttCEq
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