OPA Analytics

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Account Profitability
Every deposit account, loan, credit card and safe
deposit box is shown in income statement format
using all customer activities which are
downloaded from the banks core system. These
activities are monetized using each banks own
costs.
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Customer Profitability
The entire customer relationship is shown
including related affiliates and the ability to
drill down to the account level is enabled.
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Checking Account Modeling
OPAs program points out that most banks have a
problem with checking and savings account in that
the majority of them lose money even with NSF
fees included.
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Most Profitable Customers
Banks will be able to see that the top 10 of
profitable customers provide almost all of the
profit. The banks calling efforts will be
directed to those at the top and those at the
bottom will receive attention to stop the losses.
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