BUS 330 HELPS Inspiring Minds/bus330helps.com

1
BUS 330 HELPS Inspiring
Minds/bus330helps.com
2
BUS 330 HELPS Inspiring
Minds

• BUS 330 Entire Course
• For more course tutorials visit
• www.bus330helps.com
• BUS 330 Week 1 DQ 1 Role of the Marketing
  Function
• BUS 330 Week 1 DQ 2 Products and Services
• BUS 330 Week 2 DQ 1 Product Life Cycle
• BUS 330 Week 2 DQ 2 Product Usage Categories

3
BUS 330 HELPS Inspiring
Minds

• BUS 330 Entire CourseQuizzes
• For more course tutorials visit
• www.bus330helps.com
• This Tutorial includes Weekly Quizzes, you can
  check quizzes details individually on our website
  
• BUS 330 Week 1 DQ 1 Role of the Marketing
  Function
• BUS 330 Week 1 DQ 2 Products and Services
• BUS 330 Week 1 Journal Learning Reflection

4
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 1 DQ 1 Role of the Marketing
  Function
• For more course tutorials visit
• www.bus330helps.com
• Role of the Marketing Function. What is the role
  of the marketing function in business?
• In 200 to 250 words, explain the role of the
  marketing function. What are some activities of
  the marketing department? Explain how the
  marketing function determines customer value.

5
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 1 DQ 2 Products and Services
• For more course tutorials visit
• www.bus330helps.com
• DQ 2 Products and Services. It can be harder to
  sell an intangible service than a tangible
  product. After reading Chapter 3 of the text,
  pick one of the cells in Table 3.4 Service
  Classifications and name a service offered in
  that classfor example, business remodeling
  service under consulting and operations.

6
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 1 Journal Learning Reflection
• For more course tutorials visit
• www.bus330helps.com
• Think for a moment about the last product you
  purchased. What was the product? What is the
  brand name of the product? How would you describe
  the customer for this product? What is the
  products closest brand competitor? Explain why
  you chose this brand rather than the competitors
  brand.

7
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 1 Quiz
• For more course tutorials visit
• www.bus330helps.com
• Question 1. Which of the following lists contains
  all four of the purchase criteria categories
  identified as part of the Four Utilities of
  Customer Value? Question 2. Which of the
  following BEST describes the Internal Analysis
  planning tool? Question

8
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 2 DQ 1 Product Life Cycle
• For more course tutorials visit
• www.bus330helps.com
• Product Life Cycle. By having an understanding of
  the product life cycle, businesspeople can make
  savvy marketing choices. What is a popular item
  today that youve seen go through the product
  life cycle? Explain the characteristics for each
  phase of the products life cycle. How can each
  phase of the life cycle impact the products
  brand? You must use the text and at least one
  additional scholarly source.

9
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 2 DQ 2 Product Usage Categories
  (Ash)
• For more course tutorials visit
• www.bus330helps.com
• Product Usage Categories. Visit Minimus.biz
  (Follow the link located in required resources),
  a company specializing in individually-sized
  products. Review the different product categories
  along the left navigation panel of the home page.
  How might these items be combined to create a
  usage group like a convention survival package
  or campers kit? Explain the reason for your
  choice.

10
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 2 Journal Learning Reflection
• For more course tutorials visit
• www.bus330helps.com
• How would you apply the four ps to a service?
  Choose a service you use. What is the service?
  What is the name of the business that delivers
  the service? Describe the role of the four ps in
  the companys marketing for that service.

11
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 2 Quiz
• For more course tutorials visit
• www.bus330helps.com
• Question 1. Retailers fill a market niche
  somewhere between low cost/low service and high
  cost/high service. Which of the following
  examples occupies the highest service/highest
  cost market niche? Question 2. What advantage
  does use of RFID tags bring to the logistics
  function of companies that adopt this technology?
  Question

12
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 3 DQ 1 Customer Relationship
  Management
• For more course tutorials visit
• www.bus330helps.com
• Customer Relationship Management. Choose a water
  park or other vacation destination. Create a
  hypothetical marketing campaign that uses what
  youve learned about the CRM approach. Describe
  how you might apply insights about developing
  long-lasting relationships with customers to
  retain or reactivate past visitors. You must use
  the text and at least one additional scholarly
  source.

13
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 3 DQ 2 Demographics and Trends
• For more course tutorials visit
• www.bus330helps.com
• Demographics and Trends. Appraise the three
  trends described by American Demographics as
  America the Crowded, The Mighty Mature Market,
  and The Consumer Kaleidoscope. Explain how these
  trends overlap. Select a trend and describe how
  it has contributed to more than one of these
  population changes. You must use the text and at
  least one additional scholarly source

14
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 3 Quiz
• For more course tutorials visit
• www.bus330helps.com
• Question 1. Which of the following is NOT one of
  the nine criteria for effective segmentation of
  markets? Question 2. Which of the following
  answers is the BEST example of trigger marketing?
  Question 3. When a marketer at a high-tech
  start-up company follows blogs published by
  Tech-oriented research centers at major
  universities, what force in the marketing
  environment is most likely being monitored?
  Question

15
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 3 Written Assignment (Dramatic Youth
  Population)
• For more course tutorials visit
• www.bus330helps.com
• Written Assignment. The dramatic population
  growth underway in China and India is currently
  dominated by the young. Trends toward
  western-style consumption are underway in both
  nations. Given the emphasis on the youth market
  in the US over the last 60 years (ever since the
  baby boom), what can you predict for marketers in
  these newly youth-oriented consumer economies, as
  they follow the same path?

16
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 4 DQ 1 Functions of Marketing
  Management
• For more course tutorials visit
• www.bus330helps.com
• Functions of Marketing Management. Assume you are
  the Marketing Manager for Target or another
  brand. How would you apply the four functions of
  the marketing management process in your role? In
  your answer, identify how a marketing manager
  might realize when it is time to focus on one
  function or another. You must use the text and at
  least one additional scholarly source.

17
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 4 DQ 2 Marketing Plan
• For more course tutorials visit
• www.bus330helps.com
• Marketing Plan. Imagine you are consulting with a
  manager of a business that sells cleaning
  supplies to nursing homes. Your client wants to
  develop a marketing plan but has a small budget
  for marketing his business. How would you show
  your client the benefits of a marketing plan? If
  your client does not agree with your marketing
  strategy for his business, explain how you would
  respond and what approach you would use to
  convince the client the marketing plan can be
  successful.

18
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 4 Quiz
• For more course tutorials visit
• www.bus330helps.com
• Question 1. What strategic similarity exists
  between the Question Marks of the BCG Matrix and
  the Diversification strategy in Ansoffs Matrix?
  Question 2. Why is planning important to the
  business function of marketing management?
  Question 3. Which of the following statements was
  NOT discussed as a success factor in
  implementation and control? Question

19
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 5 DQ 1 Corporate Social
  Responsibility
• For more course tutorials visit
• www.bus330helps.com
• Corporate Social Responsibility. The BP and
  Toyota cases concern companies that acted in ways
  that would clearly cause harm to the public
  and/or the planet. To do so, individuals at many
  levels played a part. If you worked in the
  marketing department of BP or Toyota, explain
  your departments responsibility related to these
  issues.

20
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 5 DQ 2 Marketing Ethics and Children
• For more course tutorials visit
• www.bus330helps.com
• Marketing Ethics and Children
• Describe ethical considerations with regard to
  marketing to children. When the marketers pitch
  includes a cause component, such as a breakfast
  cereal that promises to provide breakfasts to
  undernourished school children, explain whether
  this is ethical or unethical marketing.

21
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 5 Final Paper (Marketing Managers
  and Strategy)
• For more course tutorials visit
• www.bus330helps.com
• Focus of the Final Paper
• The Final Paper should demonstrate understanding
  of the reading assignments as well as the
  implications of new knowledge. The eight- to
  ten-page paper should integrate readings and
  class discussions into work and life experience.

22
BUS 330 HELPS Inspiring
Minds

• BUS 330 Week 5 Quiz
• For more course tutorials visit
• www.bus330helps.com
• Question 1. Which of the following lists was
  presented in Chapter 10 as a possible
  organizational structure for advertising
  agencies? Question 2. Which answer conveys an
  obligation of employees toward their employers
  discussed in Chapter 10? Question

23
BUS 330 HELPS Inspiring
Minds