CGD 318 HELP Learn by Doing/cgd318help.com

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CGD 318 HELP Learn by Doing/cgd318help.com

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CGD 318 HELP Learn by Doing

• CGD 318 Entire Course
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•  
• CGD 318 Week 1 DQ 1 What is Public Relations
• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
• CGD 318 Week 1 Quiz
• CGD 318 Week 2 DQ 1 Public Relations Research
• CGD 318 Week 2 DQ 2 Publics Public Opinion
• CGD 318 Week 2 Assignment To Accept or Reject a
  Client
• CGD 318 Week 2 Quiz
• CGD 318 Week 3 DQ 1 The Audience
• CGD 318 Week 3 DQ 2 Public Relations Tactics
• CGD 318 Week 3 Assignment News Release

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CGD 318 HELP Learn
by Doing

• CGD 318 Week 1 DQ 1 What is Public Relations
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• What is Public Relations? Assess a minimum of two
  definitions of public relations from the course
  materials and your own research. Compare and
  contrast the major differences and
  interrelationships between public relations and
  journalism. Has public relations influenced your
  buyer behavior? Synthesize the course materials
  and other research to support your response.
  Respond substantively to at least two of your
  classmates postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 1 DQ 2 Public Relations and Crisis
  Management
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• Public Relations and Crisis Management. Review
  the video, Jack Welch on Toyota's PR Disaster.
  How does Dr. Welch assess Toyotas performance?
  Based on the course materials and the video and
  other research, synthesize the concepts and give
  an illustration of how Toyota might have changed
  public perception using PR in responding to this
  crisis. Respond substantively to at least two of
  your classmates postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 1 Quiz
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•  
• Quiz
• 1. When steps are taken to repair damage
  from the crisis and to prevent it from happening
  again, it is what type of strategy?
• 2. According to the text, clients often
  criticize public relations firms for all of the
  following EXCEPT
• 3. What is not a contingency factor that
  public relations professionals must take into
  account in managing a conflict with its public?
• 4. Environmental activist John Muir used
  public relations tactics to

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 2 Assignment To Accept or Reject a
  Client
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• You are not asked to do anything unethical. The
  money is quite good, and you know the publicity
  from working on the case will probably help your
  public relations consulting career, especially if
  the athlete is exonerated. Would you take the
  account? The agent tells you confidentially that
  the athlete has admitted that he took some
  substance that was unknown to him, but may have
  been steroids. Does this information affect your
  decision? What are the ethics of the situation as
  you see them?

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 2 DQ 1 Public Relations Research
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• Public Relations Research. Identify a minimum of
  five ways research is used in public relations.
  Discuss the role of public relations research in
  setting organizational short-term and long-term
  goals within an organization. Assess the manner
  in which public relations research can help
  professionals build and shape PR campaigns.
  Respond substantively to at least two of your
  classmates postings

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CGD 318 HELP Learn by
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• CGD 318 Week 2 DQ 2 Publics Public Opinion
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• Publics Public Opinion. Choose an organization
  and identify its key audiences, or publics.
  Assess how these publics can have their opinion
  shaped. Compare and contrast the influence of the
  different types of opinion leaders and their
  influence on shaping public opinion. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 2 Quiz
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•  
• Quiz
• 1. Any false statement about a person or
  organization that creates public contempt,
  hatred, ridicule, or inflicts injury on
  reputation is known as
• 2. Motivational objectives are more
  difficult to accomplish because
• 3. What persuasive tactic is being used
  when a political candidate begins to use the
  issue of employment if the poll indicates that
  unemployment is a key issue?
• 4. Which is not an aspect of timing in a
  public relations program?
• 5. Which of the following is an example
  of an informational objective?

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 3 Assignment News Release
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•  
• News Release.
• Review the section entitled The Format of a News
  Release in the beginning of Chapter 10. Choose
  an existing product or a made up product and
  write a one to two page news release (not
  including title and reference pages) announcing
  the introduction of the new product using the
  provided format.
• Include at least one scholarly resource in
  addition to the course text.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 3 DQ 1 The Audience
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•  
• The Audience.
• Select and discuss one of the following
  questions. Conduct research using the text and
  the Universitys Online Library to support the
  position you take. Respond substantively to at
  least two of your classmates postings.
• a. Assess the public relations implications of
  the senior market in the United States. Identify
  a specific senior audience. Is this an
  influential audience? Why or why not?
• b. Determine the characteristics of the youth
  (Generation X and Generation Y). What are the
  public relations implications regarding the use
  of their media habits and preferences?

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 3 DQ 2 Public Relations Tactics
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•  
• Public Relations Tactics.
• Review the public relations communications
  instruments in Chapter 10, such as news releases,
  brochures, and broadcast media. Select an
  organization, and compare and contrast the
  strengths and limitations of two instruments used
  by the organization. Which tactic is least
  effective and why? Which tactic is most effective
  and why? Synthesize the course materials and
  other research to support your response. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 3 Quiz
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• 6. A softening-up process that involves
  inviting media to a gathering where the host
  usually makes a pitch at the end of a
  socializing period is called a
• 7. Which is NOT a frequently used
  technique at the local television station level?
• 8. A major selling point for a radio
  media tour is
• 9. The most effective medium for
  delivering messages that require absorption of
  details and contemplation by the receiver is the
• 10. The family-oriented culture is why
  Hispanics will spend more than three times more
  than white households on which expenditures?

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 4 DQ 1 Global Impact of Public
  Relations
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•  
• Global Impact of Public Relations.
• Select an organization from the United States
  that conducts business in countries other than
  the U. S., and assess the impact of global public
  relations on buyer behavior (hint Coca-Cola,
  Disney, McDonalds, etc.). Respond substantively
  to at least two of your classmates postings.

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CGD 318 HELP Learn by
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• CGD 318 Week 4 DQ 2 Business, Sports, Tourism,
  and Entertainment
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• Business, Sports, Tourism, and Entertainment.
  Synthesize the course materials and evaluate how
  the public relations professional educates the
  media using a specific example either from a
  corporation, a sports celebrity, tourism (for a
  state, for example), or for an entertainer.
  Respond substantively to at least two of your
  classmates postings

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 4 Quiz
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• 7. With regard to international public
  relations, probably the most critical and
  underutilized tool is the understanding of
  foreign
• 8. Public relations is a well-developed
  industry in many nations around the world. Which
  country is in particular has a rapidly expanding
  industry that is getting more sophisticated every
  year?
• 9. Research shows that many CEOs view the
  media as
• 10. A survey of consumers showed that 70
  percent believe the number one criterion for good
  corporate citizenship is

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 5 DQ 1 Public Relations
  Non-Profit Organizations
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• Public Relations Non-Profit Organizations.
  Select a non-profit organization (American Red
  Cross, Salvation Army, etc.) and assess the role
  of public relations in that non-profit
  organization. Compare and contrast at least two
  characteristics between a for-profit organization
  and a non-profit organization. Respond
  substantively to at least two of your classmates
  postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 5 DQ 2 Public Relations in the 21st
  Century
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• Public Relations in the 21st Century. Select an
  organization from the United States and assess
  the methods with which this organization uses
  communication instruments such as traditional or
  social media for its public relations campaign.
  To what extent has this company incorporated
  newer media into its public relations strategy?
  Use the course materials and other research data
  to support your position. Respond substantively
  to at least two of your classmates postings.

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CGD 318 HELP Learn by
Doing

• CGD 318 Week 5 Final Paper (Public Relations of
  Starbucks)
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• Develop a paper that answers the following
  questions based on the organization of your
  choice. You may pick any organization as long as
  your choice has information available to answer
  the following questions.
• 1. Analyze how the organization used public
  relations to create a brand and influence public
  opinion.
• 2. How is your selected organization adapting to
  the social media sites and other venues in the
  21st century?

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CGD 318 HELP
Learn by Doing