Smartphone Sales to Hit with Xiaomi Astonishing Performance : Ken Research

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Smartphone Sales to Hit with Xiaomi Astonishing
Performance
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• Chinese company Xiaomi Inc. announced that it had
  tripled its smartphone sales to 61 mn handsets in
  January 2015 and it had more than doubled its
  revenues to USD 12.1 billion over its 2013
  results. The company became the world's most
  advanced technology start-up in 2014 after
  another round of funding, after it was revealed
  it had become the world's fourth largest
  smartphone seller. Xiaomi mainly focuses on
  smartphones. Xiaomi usually rely on online flash
  sales of Android smart phones which is the only
  way of reaching to consumers directly eliminating
  all the channels in between. Xiaomi missed its
  own target of 80-100 million because it shipped
  only 70 million handsets in 2014.

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• In last five years, it has grown from a start up
  to a global player which is focussing at both low
  end and high end of the market. It will soon move
  beyond Asia. Xiaomis primary markets are China,
  India and Indonesia. From the top 12 smart
  manufacturers, 9 of them are based in China
  because government in China provides incentives
  to these manufacturers for the growth of tech
  industry. Manufacturers have various incentives
  such as government provides manufacturing
  infrastructure or tax breaks which costs them low
  so the manufacturers can sell their product at
  lower price or at very low margins which helps
  them to capture a big share in the market.

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• Xiaomi is fighting with Apple to capture the
  largest share in China. Although competition is
  increasing day by day so to survive in the market
  by depending on the home market only is not a
  good idea. Therefore company is looking for sales
  in other countries also and studying the consumer
  base and distribution channels of other countries
  .Xiaomi is focussing mainly on emerging markets
  for its growth and to meet its target sales.
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•  
• Contact
• Ken Research
• Ankur Gupta, Head Marketing Communications
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• 91-124-4230204

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