Mass Affluents: Product Holding and Preferences in Hong Kong

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Mass Affluents Product Holding and Preferences
in Hong Kong
Published on - 18 May, 2016 Number of pages
33 Single User Price 3450
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Summary Mass affluent populations around the
world are growing in size, making them an
increasingly important segment for financial
providers. These consumers possess more financial
products than average, maintain higher levels of
savings and investments, and are more likely to
use added-value services. This makes them an
attractive and profitable segment to target.
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• Key Findings
• HSBC holds nearly half of the mass affluent
  current account market, almost three times as
  much as the second-placed bank. It has benefited
  from a dedicated mass affluent banking
  proposition and a generous welcome package that
  is related to the number of products arranged.
• Branch location remains the most influential
  driver of savings provider choice, suggesting
  that banks need to maintain a physical presence.
  Mass affluents also have a strong preference for
  banks that have a longstanding reputation and are
  financially stable. This gives established banks
  an advantage over new entrants.
• Just over a third of mass affluent mortgage
  holders chose their provider on the basis of
  their product characteristics. Having an existing
  relationship and personal recommendation were
  also important drivers of choice, thus confirming
  the importance of current accounts as gateway
  products.

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• Synopsis
• MarketIntelReports Mass Affluents Product
  Holding and Preferences in Hong Kong is one of a
  series of snapshots offering insight into the
  mass affluent consumer segment in Hong Kong. It
  examines mass affluents financial product
  holdings in detail. This snapshot is based on
  findings from our 2015 Retail Banking Insight
  Survey.
• The snapshot offers insight into
• Which providers they use for their current
  accounts, savings accounts, mortgages, and loans,
  and the extent to which banks are cross-selling
  to this segment.

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• Specifically the report
• Sizes the affluent market (both by the number of
  individuals and value of their liquid assets)
  using MarketIntelReports proprietary datasets
• Analyzes which asset classes are favored by
  Turkish investors and how their preferences
  impact the growth of the total savings and
  investments market
• Examines HNW clients attitudes towards
  non-liquid investments, such as property and
  commodities
• Identifies key drivers and booking centers for
  offshore investments

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• The factors that drive mass affluents choice of
  financial products.
• The product features favored by mass affluents.
• Reasons To Buy
• Improve your targeting of mass affluents in Hong
  Kong by learning about their preferences with
  respect to product features.
• Identify the key factors that drive mass
  affluents choice of providers.
• Understand the extent to which mass affluents are
  using P2P lenders.

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Mass Affluents Product Holding and Preferences
in Hong Kong
A detailed qualitative analysis of the factors
responsible for driving and restraining growth of
Mass Affluents Product Holding and Preferences
in Hong Kong are provided in the report.
Contact 1-302-684-6088 sales_at_marketintelreports.c
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