BUS 330 HELPS Learn by Doing/ bus330helps.com

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BUS 330 HELPS Learn by Doing/
bus330helps.com
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BUS 330 HELPS Learn by Doing
BUS 330 Entire Course    FOR MORE CLASSES
VISIT www.bus330helps.com BUS 330 Week 1 DQ 1
Role of the Marketing Function BUS 330 Week 1 DQ
2 Products and Services BUS 330 Week 2 DQ 1
Product Life Cycle BUS 330 Week 2 DQ 2 Product
Usage Categories
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BUS 330 HELPS Learn by Doing
BUS 330 Entire CourseQuizzes    FOR MORE CLASSES
VISIT www.bus330helps.com This Tutorial includes
Weekly Quizzes, you can check quizzes details
individually on our website BUS 330 Week 1 DQ 1
Role of the Marketing Function BUS 330 Week 1 DQ
2 Products and Services BUS 330 Week 1 Journal
Learning Reflection BUS 330 Week 1 Quiz
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BUS 330 HELPS Learn by Doing
BUS 330 Week 1 DQ 1 Role of the Marketing
Function    FOR MORE CLASSES VISIT www.bus330helps
.com Role of the Marketing Function. What is the
role of the marketing function in business? In
200 to 250 words, explain the role of the
marketing function. What are some activities of
the marketing department? Explain how the
marketing function 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 1 DQ 2 Products and Services    FOR
MORE CLASSES VISIT www.bus330helps.com DQ 2
Products and Services. It can be harder to sell
an intangible service than a tangible product.
After reading Chapter 3 of the text, pick one of
the cells in Table 3.4 Service Classifications
and name a service offered in that classfor
example, business 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 1 Journal Learning Reflection    FOR
MORE CLASSES VISIT www.bus330helps.com Think for
a moment about the last product you purchased.
What was the product? What is the brand name of
the product? How would you describe the customer
for this product? What is the products closest
brand competitor? Explain why you chose
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BUS 330 HELPS Learn by Doing
BUS 330 Week 1 Quiz    FOR MORE CLASSES
VISIT www.bus330helps.com Question 1. Which of
the following lists contains all four of the
purchase criteria categories identified as part
of the Four Utilities of Customer Value? Question
2. Which of the following BEST describes the
Internal Analysis planning tool? Question 3. The
example of quinoa in this chapter was used to
illustrate an aspect of the globalization
paradox. Which statement BEST summarizes the
point made by that example? Question 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 2 DQ 1 Product Life Cycle    FOR
MORE CLASSES VISIT www.bus330helps.com Product
Life Cycle. By having an understanding of the
product life cycle, businesspeople can make savvy
marketing choices. What is a popular item today
that youve seen 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 2 DQ 2 Product Usage Categories
(Ash)    FOR MORE CLASSES VISIT www.bus330helps.co
m Product Usage Categories. Visit Minimus.biz
(Follow the link located in required resources),
a company specializing in individually-sized
products. Review the different 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 2 Journal Learning Reflection    FOR
MORE CLASSES VISIT www.bus330helps.com How would
you apply the four ps to a service? Choose a
service you use. What is the service? What is the
name of the business that delivers the service?
Describe the role of the four ps in the
companys marketing for that service.
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BUS 330 HELPS Learn by Doing
BUS 330 Week 2 Quiz    FOR MORE CLASSES
VISIT www.bus330helps.com Question 1. Retailers
fill a market niche somewhere between low
cost/low service and high cost/high service.
Which of the following examples occupies the
highest service/highest cost market niche?
Question 2. What advantage does use of RFID tags 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 3 DQ 1 Customer Relationship
Management    FOR MORE CLASSES VISIT www.bus330hel
ps.com Customer Relationship Management. Choose a
water park or other vacation destination. Create
a hypothetical marketing campaign that uses what
youve learned about the CRM approach. Describe
how you might apply insights about developing
long-lasting 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 3 DQ 2 Demographics and
Trends    FOR MORE CLASSES VISIT www.bus330helps.c
om Demographics and Trends. Appraise the three
trends described by American Demographics as
America the Crowded, The Mighty Mature Market,
and The Consumer 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 3 Quiz    FOR MORE CLASSES
VISIT www.bus330helps.com Question 1. Which of
the following is NOT one of the nine criteria for
effective segmentation of markets? Question 2.
Which of the following answers is the BEST
example of trigger marketing? Question 3. When a
marketer at a high-tech start-up 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 3 Written Assignment (Dramatic Youth
Population)    FOR MORE CLASSES
VISIT www.bus330helps.com Written Assignment. The
dramatic population growth underway in China and
India is currently dominated by the young. Trends
toward western-style consumption are underway in
both nations. Given the emphasis on the youth
market in the US
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BUS 330 HELPS Learn by Doing
BUS 330 Week 4 DQ 1 Functions of Marketing
Management    FOR MORE CLASSES VISIT www.bus330hel
ps.com Functions of Marketing Management. Assume
you are the Marketing Manager for Target or
another brand. How would you apply the four
functions of the marketing management process in
your role? In your answer, identify how a
marketing manager might realize when it is time
to focus on one function or another. You must use
the text and at least 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 4 DQ 2 Marketing Plan    FOR MORE
CLASSES VISIT www.bus330helps.com Marketing Plan.
Imagine you are consulting with a manager of a
business that sells cleaning supplies to nursing
homes. Your client wants to develop a marketing
plan but has a small budget for marketing his
business. How would you show your client the 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 4 Quiz    FOR MORE CLASSES
VISIT www.bus330helps.com Question 1. What
strategic similarity exists between the Question
Marks of the BCG Matrix and the Diversification
strategy in Ansoffs Matrix? Question 2. Why is
planning important to the business function of
marketing management? Question 3. Which of the
following statements was NOT discussed as a
success factor in implementation and control?
Question 4. What measure of campaign performance
does the following 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 5 DQ 1 Corporate Social
Responsibility    FOR MORE CLASSES
VISIT www.bus330helps.com Corporate Social
Responsibility. The BP and Toyota cases concern
companies that acted in ways that would clearly
cause harm to the public and/or the planet. To do
so, individuals at many levels played a part. If
you worked in the marketing department of BP or
Toyota, explain your departments responsibility
related to these issues. You must use the text
and at least one additional scholarly source.
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BUS 330 HELPS Learn by Doing
BUS 330 Week 5 DQ 2 Marketing Ethics and
Children    FOR MORE CLASSES VISIT www.bus330helps
.com Marketing Ethics and Children Describe
ethical considerations with regard to marketing
to children. When the marketers pitch includes a
cause component, such as a breakfast cereal that
promises to provide breakfasts to undernourished
school children, explain whether this is ethical
or unethical marketing.  You must use the text
and at least one additional scholarly 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 5 Final Paper (Marketing Managers
and Strategy)    FOR MORE CLASSES
VISIT www.bus330helps.com Focus of the Final
Paper The Final Paper should demonstrate
understanding of the reading assignments as well
as the implications of new knowledge. The eight-
to ten-page paper should integrate 
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BUS 330 HELPS Learn by Doing
BUS 330 Week 5 Quiz    FOR MORE CLASSES
VISIT www.bus330helps.com Question 1. Which of
the following lists was presented in Chapter 10
as a possible organizational structure for
advertising agencies? Question 2. Which answer
conveys an obligation of employees toward their
employers discussed in Chapter 10? Question 3. 
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BUS 330 HELPS Learn by Doing