India Personal Wash Market Outlook, 2021

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• India Personal Wash Market Outlook, 2021

Market Reports On India
Market Reports On India
By http//www.marketreportsonindia.com

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Summary
India personal wash market is segmented mainly
into bath and shower products and hand hygiene
products. The report covers the detailed insights
of the personal wash products market in the
Indian market. The report covers the Indian
personal wash market in a detailed segmental
analysis with the value analysis. The report also
covers the leading companies that are involved in
the manufacturing of the personal wash products.
The report also gives an idea on the product
variant pricing analysis of each of the product
available in the bath bar soaps, liquid hand wash
soaps and body wash shower gel and
market. Personal wash products have seen a
mature growth in the recent years in India.
Increasing disposable income, rapid urbanization,
growing middle class people, rising awareness,
and the increasing availability of specialized
personal wash products for


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men, women, infants, kids have been some of the
major growth drivers of various personal wash
products such as body wash shower gel, bar
soaps and liquid hand wash products in India.
India personal wash market grew with a CAGR of
about 10.79 in the period of five years from
2010 to 2015. People habitually use bath soaps
for personal wash in their daily lives. They are
bifurcated as beauty soap, health soap, herbal
soap and medicated soap. Body wash and shower gel
market is still very small. Its premium prices
and consumer's most preference for bath soaps
restrict the adoption of body wash and shower gel
products. However, the increasing number of
players interested to enter this segment is one
major reason for developing market for body wash
and shower gel products. Liquid hand wash is
rapidly growing category as the adoption of this
product is steadily increasing among Indian
consumers. 


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India Personal Wash Market Outlook, 2021, the
Indian personal wash market is highly
competitive. Many companies are present in the
Indian market as people are shifting more towards
the hygiene side. Health concerns have always
been a major factor to the Indian consumers and
so are the manufacturers who are trying to market
the product with the same aspect. Hindustan
Unilever Limited, Wipro Consumer Care and
Lighting, and Godrej Consumer Products Limited
are some of the companies that have acquired a
major share in the Indian personal wash market.
The consumption of bath bar soaps is high, where
as it is very low for body wash and shower gel
products as it is still a new category for many
consumers. Moreover, being a premium product, it
could not make space in every consumer's market
even in urban India. And it is dramatically
increasing for liquid hand wash products. People
prefer bar soaps as it has been traditionally
used among millions of consumers for personal
wash and frequent hand wash. Manufacturers are
promoting these products by celebrity


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endorsements, promotional activities in various
events and awareness campaigns to make the
consumers aware about the new products and
variants. HUL with its 8 brands dominates the
Indian personal wash market along with being a
leader in body wash shower gel and bathing soap
categories and second largest in liquid hand wash
segment, followed by WCCLG, whose Santoor is the
top selling soap brand in India. In the coming
years, more brands are expected to make their
presence in the Indian market. Innovative
variants and product development has driven the
personal wash market in past few years, and will
continue to expand the categories by introducing
newer products. Manufacturers are coming with
many herbal substitutes to the present personal
wash products in India.


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Table of Contents

• India Personal Wash Market Outlook
• India Bath Bar Soap Market Outlook
• India Liquid Hand Wash Market Outlook
• India Body Wash Shower Gel Market Outlook
• Channel Partner Analysis
• India - Economic Profile
• PEST Analysis
• Market Dynamics
• Market Trends Developments
• Competitive Landscape

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• India Personal Wash Market Outlook, 2021
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