Menu Engineering and profit maximization

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Menu Engineering and profit maximization
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What is Menu Engineering?

• Menu Engineering is the process of putting
  together that perfect menu, which keeps customers
  coming back time and again, ordering their
  favorite dish. Menu engineering leads to
  increased profits, as you subconsciously lead
  your customers to order exactly what you want. A
  professional restaurant consultants in Dubai will
  help you develop a unique menu based on your
  ideas.

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Importance of a menu

• The menu is a combination of many things,
  starting from the concept, location, décor and
  food. It is the most effective sales vehicle
  youve got going. Smart restaurateurs get their
  customers to order the items that will bring the
  restaurant increased profits.

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Authenticity of the Menu Matters

• Give your dish an authentic label. Offering your
  customers a descriptive menu and item labeling
  shows customers that creativity exists in your
  restaurant, it improves the attitude and
  atmosphere and is known to raise sales just by
  the intriguing content.

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Organize the Menu

• The key is to organize your menu well. Make your
  menu easy to order, accessible and interesting.
  You can group items under different categories.
  Studies have shown customers are known to order
  the top

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Keep customers interested

• Many customers have busy lives and their meals
  are usually had at restaurants, both big and
  small.Diners are known to be swayed by popular
  menu choices. Sublime menu choices are what
  increases sales, and gives you a high profit
  margin. Menu engineering should be a priority at
  your restaurant, if you want to keep the profits
  flowing in successfully.