Baby Food in Australia: Ken Research

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Baby Food in Australia Ken Research
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• Australian Baby Food industry has always
  showcased positive trends in terms of value and
  volume trends. In the past few years, it has
  experienced tremendous growth and reached double
  digit growth between the years 2010 to 2013. The
  growth has stagnated a bit in the year 2015 due
  to dwindling of Chinese nationals who purchased
  infant formula through retail channels in
  Australia and imported it back to China.
• Overview of Australian baby food Industry
• Australia has experienced most of the growth in
  infant formula by demand that originated outside
  the country. Birth rate in Australia remained
  stable and is not a very significant factor in
  explaining the extraordinary demand this country
  has witnessed. The main reason of this boom is
  the growing concern of parents to provide their
  child with all the necessary nutrients. This has
  particularly been very growth inducing for
  Australia as it holds good reputation for purity
  among the global consumers.

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• The extent to which consumers are inclined
  towards organic baby food can be seen by the huge
  success of Bellamys Organics in 2012 when its
  value growth reached as high as 31. Most of this
  demand for organic food was from China. In 2012
  change in manufacturer profiles has been notes
  and renown players such as Heinz, Nestle, and
  Wyeth (now Aspen) have seen downturn in their
  share, while domestic brands such as A2 Platinum,
  Rafferty's Garden, and Bellamy's Organic, have
  experienced growth and increases in their shares.
  Looking at the distribution channels, major
  change has been observed with the grocery channel
  becoming as the main sales outlet outpacing
  pharmacies. The latter has experienced a sharp
  decline of 12 in its share.

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• Key Driving Factors of the Baby Food Industry in
  Australia
• Increased demand for baby food owing to growing
  concerns of parents to provide their babies with
  all the nutrition and vitamins in their growing
  stage.
• Rising global demand as the doctors worldwide are
  prescribing baby food.
• Increase in the distribution channels in the last
  decade paving way for increasing demand and
  reaching a wider audience. Online marketing and
  branding is no less than arevolution as it
  attracts more and more parents making them aware
  of all nutrients a child need and providing them
  with ready to eat foods for their little ones.
• Australian baby food is quite famous globally and
  specifically in China, courtesy its good
  reputation for purity.

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• To know more on the Baby Food in Australia,
  click on the following link
• https//www.kenresearch.com/consumer-products-and-
  retail/baby-care/baby-food-australia/31981-95.html
  
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• Related Reports
• Baby Food in Asia-Pacific
• Baby Food in Belgium 2015
•  
• Contact
• Ken Research
• Ankur Gupta, Head Marketing Communications
• query_at_kenresearch.com
• 91-124-4230204

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