Why Philippines is Outsourcing Hub (1)

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Philippines Dominating the Outsourcing Landscape

• The progressive dominance of Manila as the most
  preferred destination for BPO services is proof
  enough that Philippines is dominating the
  outsourcing industry in a big way.
• Manila's success story on the global stage has
  transformed other Filipino cities like Cebu and
  Davao City in its wake and is giving Philippines
  the energy and direction to become a leader in
  BPO services.
• There are various factors which have resulted in
  Philippines success on the global stage, with the
  most prominent ones being the following

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1. Strong BPO Culture

• With American presence till 1946, Philippines has
  innately acquired the western culture and the
  American English accent which is now
  predominantly helping BPO Philippines companies
  to mark their dominance.
• It is estimated that in the on-going decade,
  India, currently the most favored outsourcing
  destination, might lose USD 30bn in terms of
  foreign exchange earnings to the Philippines
  (Source ASSOCHAM).

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2. Government Support

• The World Bank estimates that BPO and associated
  IT services in Philippines have the potential to
  generate earnings of up to USD 55bn by 2020,
  around 11 of the country's GDP.
• The Government of Philippines is further
  augmenting this growth by announcing tax-holidays
  and pruning bureaucratic processes in setting up
  new businesses in Philippines, and doing every
  bit to make outsourcing BPO services to
  Philippines a more viable alternative.

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3. Skilled Manpower

• With 30 of graduates directly employable into
  the booming BPO sector, Philippines is highly
  focused on providing the required manpower to
  strengthen its human resource potential.
• Also the government's work scholarship program,
  and trainings provided to the BPO aspirants,
  further ensures that more resources are
  employable.

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Major Outsourcing Verticals in Philippines

• Philippines is currently dominating the
  outsourcing landscape in the following areas -
• 1. Voice-based Outsourcing
• 2. Data Entry
• 3. Creative Services

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1. Voice-Based Outsourcing

• Undoubtedly with its western cultural influence
  and American English accent, Philippines is now
  the most preferred destination for voice-based
  services. Most voice-based outsourcing is now
  going to Philippines as India is losing it shine
  owing to its thick English accent and non-western
  business culture.
• It is estimated that around 70 of incremental
  call center and voice business in India will also
  be lost to foreign competitors, especially
  Philippines, as per ASSOCHAM.

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2. Data Entry and Accounting Services

• Most data entry and back office work including
  accounting services is now getting outsourced to
  Philippines, along with voice-based services.
• BPO companies in Philippines are now pushing hard
  to become one of the primary outsourcing hubs for
  all back office operations, aided by favorable
  government regulations and a talented work force.

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3. Creative Services

• The ways to reach out to a customer are changing
  and with that design services have become a
  prominent part of marketing communications.
• At Asia Telecom, the end to end marketing and
  design of all our products and prepositions were
  done in-house, which led us to offering this as
  an outsourced service.

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