MKT 498 EDU Empowering and Inspiring/mkt498edu.com

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MKT 498 EDU Empowering and Inspiring/mkt498edu.com

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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt498edu.com MKT 498 Entire
Course And Final Guide
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Entire Course FOR MORE CLASSES VISIT
www.mkt498edu.com MKT 498 Week 1 Individual
Assignment Purpose and Value of Integrated
Marketing Paper MKT 498 Week 1 DQ 1 MKT 498 Week
1 DQ 2 MKT 498 Week 1 DQ 3 MKT 498 Week 2
Individual Assignment Marketing Analysis Tools
Table MKT 498 Week 2 DQ 1 MKT 498 Week 2 DQ 2 MKT
498 Week 2 DQ 3 MKT 498 Week 2 DQ 4 MKT 498 Week
2 DQ 5 MKT 498 Week 2 DQ 6 MKT 498 Week 3 Team
Assignment Target Market and Competitive
Advantage Paper
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MKT 498 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt498edu.com Complete the Final Examination
(50 questions in True/False, Multiple Choice, and
Multiple Select format).              Multiple
Choice and Multiple Select Questions 1        
 The foundation of an IMC plan includes which of
the following elements? (Check all that apply)  2
         A system of partnerships and alliances
that a firm creates to source, augment, and
deliver its offerings is called ________.  3    
     Which of the following are elements of the
communication process? (Check all that apply)  4
         The people who control the flow of
information to members of a buying center in an
organization are known as  
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Only for Craig final help FOR MORE
CLASSES VISIT www.mkt498edu.com mkt 498 craig
help
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com What is integrated
marketing? What is the value of integrated
marketing in todays business environment? How is
integrated marketing different from traditional
marketing?
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com What are the
"non-quantifiable" tools in marketing? How can
these tools be evaluated? What is the value of
using these tools? How can you justify the use of
non-quantifiable tools for creating a marketing
strategy for a marketing plan? 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com What are the different types
of tools available for businesses to conduct
marketing analyses? How are the outcomes
different? How are the different tools for
marketing analyses important in developing an
integrated marketing communication? Provide an
example.
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 1 Individual Assignment Purpose and
Value of Integrated Marketing Paper FOR MORE
CLASSES VISIT www.mkt498edu.com Write a 700- to
1,050-word paper in which you describe the
purpose and value of integrated marketing. (2
points)  In your paper, investigate an existing
company and determine if the company has an
integrated marketing campaign for one of the
products or services they sell. Address the
following in your paper  If the company has an
integrated marketing plan, briefly describe it.
What value does the IMC plan add? (6 points)  If
the company doesnt have an integrated marketing
plan, how might the company benefit from having
an integrated marketing plan? (6 points)   Format
your paper consistent with APA guidelines. 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com Why is it important to have a
unique competitive advantage (often called a
unique selling proposition, or USP)? Is a
competitive advantage perceived or real?
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com What is a target market? How
do you segment a market to identify a target
market? What is the value of identifying the
optimal target market for a product or service? 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com How does demographic and
geographic data collection differ from
psychographic and life cycle data collection?
What is the value of each? Provide examples. 
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VCT 320 Empower and Inspiring/vct320mart.com
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MKT 498 Week 2 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com What assessment tools might a
business use to determine what your competition
is doing? How do you collect data on the
competition? Provide examples. 
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VCT 320 Empower and Inspiring/vct320mart.com
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MKT 498 Week 2 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com What is the value and purpose
of a marketing positioning statement? How does
the assessment affect the development of the
marketing position? How often should the
marketing position change or be reviewed? Does it
depend on the type of business or customer?
Provide examples. 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 2 DQ 6 FOR MORE CLASSES VISIT
www.mkt498edu.com Why is product life cycle
important? What changes should occur
in advertising, sales, and promotion at the
various stages of the product life cycle? Provide
examples.
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 2 Individual Assignment Marketing
Analysis Tools Table FOR MORE CLASSES VISIT
www.mkt498edu.com Complete the Marketing
Analysis Tools Table which is posted in the
Course Materials Forum. This table lists the
various tools that are used by marketers to
analyze product positioning, competitive
positioning, customer perceptions, and
distribution-channel analysis. Fill in the blanks
with the appropriate information that describes
the tool and that then compares the strengths and
weaknesses of using each tool to create a
marketing strategy.  Format your table consistent
with APA guidelines for in-text citations and
references.   
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com What are some of the current
trends influencing the effectiveness of
advertising? What effect does emerging technology
have on advertising? What are the changes in
consumer behavior that are being affected? 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com Identify a current and
innovative advertising campaign you have observed
recently. What are the characteristics of the
campaign? Why is it innovative?
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VCT 320 Empower and Inspiring/vct320mart.com
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MKT 498 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com What is CPM? Why is CPM
important? What are some of the differences
between total cost of CPM and advertisement
versus the CPM rate? 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 3 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com Why is important for a
business to consider alternative marketing
tactics when developing an integrated marketing
communication (IMC) campaign? What are some of
the strengths of each type of communication?
Provide examples. How do the types of
communication vary by product category?
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 3 DQ 5 FOR MORE CLASSES VISIT
www.mkt498edu.com What is the difference between
quantifiable and non-quantifiable outcomes in
marketing? Provide an example. How do these
outcomes affect the post-evaluation of branding
and positioning strategies with regards to an IMC
plan? How does a marketing plan justify the
non-quantifiable tools in its strategy?
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 3 Team Assignment Target Market and
Competitive Advantage Paper FOR MORE CLASSES
VISIT www.mkt498edu.com Select the product or
service from the Integrated Marketing Discussion
in Week Two.  Write a 1,600- to 2,000-word paper
for which you first research the current customer
base, buyer behavior, demographics,
psychographics, lifestyle, geographic area,
benefit segmentation, and user segmentation for
the product or service your team is studying. 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt498edu.com What is the relationship
between a target market and selecting a
distribution channel? How do the changes in the
target market affect the design of the
distribution channel? Provide an example.
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt498edu.com What decisions go into
selecting a distribution channel? What decisions
go into selecting new distribution channels? What
is the difference between a vertical and a
horizontal distribution channel? Provide an
example. 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt498edu.com What effect has e-commerce had
on traditional brick-and-mortar business? Provide
at least two examples and explain the effects.
How can a business determine what proportion of
the budget should be allocated for e-commerce?
How has e-commerce globalized the small business?
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 DQ 4 FOR MORE CLASSES VISIT
www.mkt498edu.com What is a value-added network?
What are the advantages and disadvantages of
selecting value-added networks? How does the
distribution change with the different stages of
the product life cycle? 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 Individual Assignment Alternative
Marketing Options Paper FOR MORE CLASSES VISIT
www.mkt498edu.com Use the product or service
that your Learning Team selected in the
Integrated Marketing Discussion in Week Two.
Write a 700- to 1,050-word paper in which you
identify one marketing option from each category
below which would be realistic for the product or
service examined. The categories are
advertising, personal selling, public relations,
and promotions. Rank your four marketing options
from 1 to 4, with 1 being the best alternative
and 4 being the least effective alternative, in
your estimation.
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 4 Team Assignment Marketing Position
Statement Presentation FOR MORE CLASSES VISIT
www.mkt498edu.com Utilize the research from your
Learning Teams Target Market and Competitive
Advantage Analysis in Week Three.  Create a
12-slide Microsoft PowerPoint presentation in
which you develop and justify a Marketing
Position Statement for the selected product or
service.  Your cover slide will be Slide 1, your
Marketing Position Statement will be Slide 2,
and your references slide will be Slide 12, with
9 intermediate slides providing your
justification for that Marketing Position
Statement. (0.5 point for Marketing Position
Statement) 
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VCT 320 Empower and Inspiring/vct320mart.com
MKT 498 EDU Empowering and Inspiring/mkt498edu.com

MKT 498 Week 5 Team Assignment Integrated
Marketing Communications (IMC) Plan Paper FOR
MORE CLASSES VISIT www.mkt498edu.com Refer to
the University Material Integrated Marketing
Communications (IMC) Plan and Presentation
located on the student website. Week 5 Team
Assignment I thought the breakdown could be as
follows1. Executive Summary and Introduction2.
Opportunity Analysis Alicia3. Market Assessment
and Strategy / Integrated Marketing
Communications Objective
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MKT 498 EDU Empowering and Inspiring/mkt498edu.com