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MKT 438 Week 1 Individual Assignment Defining Public Relation Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper – PowerPoint PPT presentation

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Title: MKT 438 TUTOR Empowering and Inspiring/mkt438tutor.com


1
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
2
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438tutor.com MKT 438 Entire
Course And Final Guide
3
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Entire Course FOR MORE CLASSES VISIT
www.mkt438tutor.com MKT 438 Week 1 Individual
Assignment Defining Public Relation Paper MKT 438
Week 1 DQ 1 MKT 438 Week 1 DQ 2 MKT 438 Week 1 DQ
3 MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper MKT 438 Week 2 DQ 1 MKT
438 Week 2 DQ 2 MKT 438 Week 2 DQ 3 MKT 438 Week
3 Individual Assignment Functions of Public
Relation Paper
4
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Final Exam Guide FOR MORE CLASSES VISIT
www.mkt438tutor.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components 3. The job of
public relations professional is very much that
of an interpreter, where he interprets 4.
Which of the following trends contributed to
the evolution of public relations in the United
States? 5. Public relations goals must
be defined by 6. Morale at the company
was low after a series of severe firings. Ive
got just the thing to get morale back up again,
said Darren, the firms public relations director.
5
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 1 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com Should a company be
concerned with public opinion? Why or why not?
6
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 1 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com Which PR communication tool
do you feel is the most effective? Why?
7
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 1 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com What role does PR play in
your organization? Explain your answer.
8
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth.
9
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 2 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com What are some positive and
negative aspects of publicity?
10
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 2 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com At what stage of the PR
campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?

11
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 2 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How would PR research impact
a PR team? Give an example.
12
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website
at http//ecampus.phoenix.edu Select a PR
scenario from the following list An organization
is planning to introduce a new product or service
in another country. An organization wants to
position itself as a leader in embracing diversity
in the workplace. An organization is
experiencing security issues associated
with operating on the Internet. An organization
is moving one of its manufacturing facilities
to another country to maximize labor cost
reductions.
13
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 3 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com What PR tools are critical
in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
14
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 3 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com What is your organization's
relationship with the local, regional, national,
and global media? How does it impact your
organization's PR coverage?
15
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 3 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How critical is the internal
communications process in PR? Explain.
16
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 3 Individual Assignment Functions of
Public Relation Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com Resources University
Library, Internet Select an organization with
which you are familiar, and identify an issue
within that organization that would have both
organizational and societal implications. Write a
1,050- to 1,400-word paper in which you complete
the following
17
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper FOR MORE CLASSES VISIT
www.mkt438tutor.com Resources University
Library, Internet Write a 1,250- to 2,000-word
paper in which you recommend strategies to build
media relations and generate publicity for
the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper List objectives for the PR
Campaign. Identify the organizations publics.
18
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 4 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
19
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 4 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com What potential effects can a
crisis have on an organization? Explain your
answer.
20
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 4 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com Read the case on the Exxon
Valdex. What do you see as the top PR problems
from this case and what would you do differently
if you were in the PR department?
21
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438tutor.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty The Tylenol Murders, Ch.
2 Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13 Wendys Fingers a
Hoaxer, Ch. 19 Write a 1,050- to 1,400-word case
study analysis in which youevaluate the
effectiveness of communication between
an organization and its publics.
22
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 4 Team Assignment Public Relation
Campaign Progress Report Presentation FOR MORE
CLASSES VISIT www.mkt438tutor.com Resources
University Library, Internet Prepare a 5- to
7-minute oral Progress Report Presentation accompa
nied by 8 to 10 Microsoft PowerPoint slides
illustrating the work completed on your PR
Campaign up to this point.
23
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 5 DQ 1 FOR MORE CLASSES VISIT
www.mkt438tutor.com How has technology impacted
the dissemination of information to global
publics?
24
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 5 DQ 2 FOR MORE CLASSES VISIT
www.mkt438tutor.com How can the power of PR
influence and change your point of view? Is this
ethical?
25
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 5 DQ 3 FOR MORE CLASSES VISIT
www.mkt438tutor.com How has globalization,
technology, and diversity affected PR in the past
five years?
26
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438tutor.com Resources the
simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean? What feedback
mechanism would you develop in this situation?
What is an ineffectual way of deploying this
plan? Provide some examples of what not to do in
this situation.
27
VCT 320 Empower and Inspiring/vct320mart.com
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
MKT 438 Week 5 Team Assignment Final Paper and
Presentation (PR Campaign Kudler Foods) FOR MORE
CLASSES VISIT www.mkt438tutor.com Resources
University Library, Internet Prepare 15 to 17
Microsoft PowerPoint slides with speaker
notes illustrating the strategy and tactics of
your PR Campaign. Write a 3,750- to 4,500-word
paper integrating revised versions of your
previous Learning Team Assignments. Include the
following elements in your PR Campaign An
executive summary An analysis of the
relationship between the PR Campaign
and marketing within the integrated marketing
communications
28
MKT 438 TUTOR Empowering and Inspiring/mkt438tutor
.com
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