Customer Segmentation in UK Insurance: Individualism - PowerPoint PPT Presentation

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Customer Segmentation in UK Insurance: Individualism

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The Customer Segmentation Market use advance of smart technology, the era of the “always on” generation, our willingness to share personal information in return for a convenient and personal experience, and the Big Data opportunities these create mean the bar is (and should be) high to create delight for the 39% of consumers with a strong sense of individualism. To Know More: – PowerPoint PPT presentation

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Title: Customer Segmentation in UK Insurance: Individualism


1
Customer Segmentation in UK Insurance
Individualism
To buy this Report Visit http//www.jsbmarketresea
rch.com
2
Summary
  • Consumer expectations for their interactions with
    financial services are not built from experience
    with insurers or banks, but are benchmarked
    against contact with other retailers and
    services, such as Amazon, Netflix, and Uber. The
    advance of smart technology, the era of the
    always on generation, our willingness to share
    personal information in return for a convenient
    and personal experience, and the Big Data
    opportunities these create mean the bar is (and
    should be) high to create delight for the 39 of
    consumers with a strong sense of individualism.

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 Key Findings
  • A little under half of all customers wish to be
    empowered to make their own decisions around
    insurance purchasing.
  • Tailoring and bespoke products are only in high
    demand from a small proportion of customers, but
    we expect this will be one of the traits that
    experiences the most rapid shift towards
    prominence over time.
  •  Customers who may be defined as belonging within
    the individualism type are most likely to be
    older, and are less likely to use bank or
    comparison site channels for insurance or be led
    by considerations of convenience.

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 Synopsis
  • Verdict Financials Customer Segmentation in UK
    Insurance Individualism focuses on one of eight
    attitudinally based consumer segments in our
    proprietary model - individualism - and explores
    this trait in relation to the market for key
    financial products. There are two ways in which
    individualism can be viewed in consumers approach
    to their services wanting the freedom to make
    their own decisions, and looking for products
    that are personalized. These desires have an
    impact on all aspects of the insurance purchasing
    journey.

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Reasons To Buy
  •  Inform your strategy with knowledge of the key
    trends and sub-trends that influence insurance
    consumption habits and develop a competitive
    advantage around consumer behavior trends.
  •  Understand the importance of being led by the
    consumer in the financial services market and
    define your strategies with insight on what your
    customers really want.
  •  Align your marketing strategies with the
    crucial trends influencing consumer behavior.

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Table Of Content
  1. Individualism Characteristics
  2. Individualism and UK Insurance Customers
  3. Servicing Individualism Case Studies

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About JSB Market Research
  • JSBMarketResearch.Com is an online repository of
    an extensive collection of market
  • research reports available online. This online
    portal contains high quality reports
  • with well-researched and high quality content on
    a wide range of industries. These
  • market research reports help us give a detailed
    insight into new opportunities in
  • The industry, prevailing market trends,
    competitor analysis and future
  • prospects.
  • JSBs reports are developed by the domain experts
    and publishers under a closely
  • observed surveillance of industry specialists in
    Online Database.Therefore, the
  • researched data is well researched, well-
    organized and matching up to the best
  • standards in the industry. Also JSBs database
    consists of detailed insights of the
  • leading players in the global market, products
    and trends also find latest updates on
  • global conference events.

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To Know More
  • Customer Segmentation in UK Insurance
    Individualism
  • Contact Details
  • JSB Market Research
  • Phone 91 - 998 729 5242
  • Email - enquiry_at_jsbmarketresearch.com
  • Website http//www.jsbmarketresearch.com

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