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BUS 330 Course Real Knowledge / bus330dotcom
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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Entire Course

• BUS 330 Entire CourseQuizzes

• BUS 330 Week 1 DQ 1 Role of the Marketing
  Function
• BUS 330 Week 1 DQ 2 Products and Services
• BUS 330 Week 1 Journal Learning Reflection
• BUS 330 Week 2 DQ 1 Product Life Cycle
• BUS 330 Week 2 DQ 2 Product Usage Categories

• BUS 330 Week 1 DQ 1 Role of the Marketing
  Function
• BUS 330 Week 1 DQ 2 Products and Services
• BUS 330 Week 1 Journal Learning Reflection
• BUS 330 Week 1 Quiz
• BUS 330 Week 2 DQ 1 Product Life Cycle

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 1 DQ 1 Role of the Marketing Function

• BUS 330 Week 1 DQ 2 Products and Services

• Role of the Marketing Function. What is the role
  of the marketing function in business?
• In 200 to 250 words, explain the role of the
  marketing function. What are some activities of
  the marketing department? Explain how the
  marketing function determines customer value.
  Respond to at least two of your classmates posts.

• DQ 2 Products and Services. It can be harder to
  sell an intangible service than a tangible
  product. After reading Chapter 3 of the text,
  pick one of the cells in Table 3.4 Service
  Classifications and name a service offered in
  that classfor example, business remodeling
  service under consulting and operations.

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 1 Journal Learning Reflection

• BUS 330 Week 1 Quiz

• Think for a moment about the last product you
  purchased. What was the product? What is the
  brand name of the product? How would you describe
  the customer for this product?
• What is the products closest brand competitor?
  Explain why you chose this brand rather than the
  competitors brand.

• Question 1.
• Which of the following lists contains all four
  of the purchase criteria categories identified as
  part of the Four Utilities of Customer Value?
• Question 2.

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 2 DQ 1 Product Life Cycle

• BUS 330 Week 2 DQ 2 Product Usage Categories (Ash)

• Product Life Cycle. By having an understanding of
  the product life cycle, businesspeople can make
  savvy marketing choices. What is a popular item
  today that youve seen go through the product
  life cycle? Explain the characteristics for each
  phase of the products life cycle.

• Product Usage Categories. Visit Minimus.biz
  (Follow the link located in required resources),
  a company specializing in individually-sized
  products. Review the different product categories
  along the left navigation panel of the home page.
  How might these items be combined to create a
  usage group like a convention survival package
  or campers kit?

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 2 Journal Learning Reflection

• BUS 330 Week 2 Quiz

• How would you apply the four ps to a service?
  Choose a service you use. What is the service?
• What is the name of the business that delivers
  the service? Describe the role of the four ps in
  the companys marketing for that service.

• BUS 330 Week 2 Quiz
• Question 1.
• Retailers fill a market niche somewhere between
  low cost/low service and high cost/high service.
  Which of the following examples occupies the
  highest service/highest cost market niche?

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 3 DQ 1 Customer Relationship
  Management

• BUS 330 Week 3 DQ 2 Demographics and Trends

• Demographics and Trends. Appraise the three
  trends described by American Demographics as
  America the Crowded, The Mighty Mature Market,
  and The Consumer Kaleidoscope. Explain how these
  trends overlap. Select a trend and describe how
  it has contributed to more than one of these
  population changes.

• Customer Relationship Management. Choose a water
  park or other vacation destination. Create a
  hypothetical marketing campaign that uses what
  youve learned about the CRM approach. Describe
  how you might apply insights about developing
  long-lasting relationships with customers to
  retain or reactivate past visitors.

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 3 Quiz

• BUS 330 Week 3 Written Assignment (Dramatic Youth
  Population)

• Question 1.
• Which of the following is NOT one of the nine
  criteria for effective segmentation of markets?
• Question 2.
• Which of the following answers is the BEST
  example of trigger marketing?
• Question 3.

• Written Assignment. The dramatic population
  growth underway in China and India is currently
  dominated by the young. Trends toward
  western-style consumption are underway in both
  nations. Given the emphasis on the youth market
  in the US over the last 60 years.

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 4 DQ 1 Functions of Marketing
  Management

• BUS 330 Week 4 DQ 2 Marketing Plan

• Functions of Marketing Management. Assume you are
  the Marketing Manager for Target or another
  brand. How would you apply the four functions of
  the marketing management process in your role? In
  your answer, identify how a marketing manager
  might realize when it is time to focus on one
  function or another.

• Marketing Plan. Imagine you are consulting with a
  manager of a business that sells cleaning
  supplies to nursing homes. Your client wants to
  develop a marketing plan but has a small budget
  for marketing his business. How would you show
  your client the benefits of a marketing plan?

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 4 Quiz

• BUS 330 Week 5 DQ 1 Corporate Social
  Responsibility

• Question 1.
• What strategic similarity exists between the
  Question Marks of the BCG Matrix and the
  Diversification strategy in Ansoffs Matrix?
• Question 2.

• Corporate Social Responsibility. The BP and
  Toyota cases concern companies that acted in ways
  that would clearly cause harm to the public
  and/or the planet. To do so, individuals at many
  levels played a part. If you worked in the
  marketing department of BP or Toyota, explain
  your departments responsibility related to these
  issues

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 5 DQ 2 Marketing Ethics and Children

• BUS 330 Week 5 Final Paper (Marketing Managers
  and Strategy)

• Marketing Ethics and Children
• Describe ethical considerations with regard to
  marketing to children. When the marketers pitch
  includes a cause component, such as a breakfast
  cereal that promises to provide breakfasts to
  undernourished school children, explain whether
  this is ethical or unethical marketing.

• The Final Paper should demonstrate understanding
  of the reading assignments as well as the
  implications of new knowledge. The eight- to
  ten-page paper should integrate readings and
  class discussions into work and life experience.
  It may include explanation and examples from
  previous experience as well as implications for
  future application.

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BUS 330 Course Real Knowledge / bus330dotcom

• BUS 330 Week 5 Quiz

• Question 1.
• Which of the following lists was presented in
  Chapter 10 as a possible organizational structure
  for advertising agencies?
• Question 2.
• Which answer conveys an obligation of employees
  toward their employers discussed in Chapter 10?

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BUS 330 Course Real Knowledge / bus330dotcom
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