Test Prep Centers, Test Preparation Forecasts, Test Preparation Trends

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Rising Student Competition and Reducing Passing
Rate in Competitive Exams to Drive the Future
Growth in Enrollment for Test Preparation
Tutoring in India Ken Research
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• Increasing number of internet users and Career
  Advancement Preferences is increasing the demand
  for online as well as offline test preparation
  market in India.
• The number of internet users in India has been
  increasing at a phenomenal pace. Major players in
  the test preparation market in India have made
  their presence felt online by introducing online
  modules. As the number of internet users would
  grow, it would lead to an increase in the number
  of e-enrollments. The online test preparation
  companies would be able to serve a wider user
  base in the coming years. Owing to this the
  revenue of the test preparation companies would
  experience a surge in business. The number of
  internet users in India is expected to grow at a
  CAGR of 13.8. The number of internet users is
  expected to enhance from 402 million in FY2015
  to 766 million by FY2020. The online test
  preparation market is majorly dominated by
  aspirants who are under the age group 19-25 and
  greater than 25. The online test preparation
  market has grown at an unprecedented CAGR of
  17.8 during the period FY2010-FY2015.

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• The rapid growth in this segment can be
  attributed to increased number of students
  appearing for the entrance exams enrolling
  themselves under e-learning courses. The online
  courses do not span over long durations and
  sessions can be availed as per the convenience of
  the user. It has been estimated that around 4
  crore students took the competitive exams in
  FY2015. The market is anticipated to grow at a
  rapid pace with stringent competition in the
  industry. The market is highly competitive due to
  the increased growth opportunities and entry of
  several startups in the period 2010-2015. Toppr,
  Testbook, Handa ka Fanda and Mockbank were
  established in 2013. The year 2012 also witnessed
  the establishment of major startups like Embibe
  and Examify. The competition is expected to
  tighten and only a few players would be able to
  survive in the coming years. In addition the
  increasing focus of major test preparation
  centers such as TIME, Career Launcher, Aakash and
  others towards online content offering has also
  vibrated the market growth. In FY2015, online
  test preparation market has contributed 15 share
  in terms of revenues while 20 enrollments are
  observed to be online.

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• The report titled India Test Preparation Market
  Outlook to 2020 Growing Target Base and Surge
  in Web Analytics to Drive Growth in Online Space
  provides detailed overview on the test
  preparation coaching in India, with focus on the
  online test preparation market and its segments.
  This report helps reader to identify the ongoing
  trends in the industry and anticipated growth in
  future depending upon changing industry dynamics
  in coming years. The report is useful for test
  preparation companies, companies dealing with
  delivery of content for competitive exams, new
  entrants planning to enter India test preparation
  market and other stakeholders to align their
  market centric strategies according to ongoing
  and expected trends in the future.
•  
• Source https//www.kenresearch.com/education-and-
  recruitment/education/india-test-preparation-marke
  t-report/38141-99.html
• Contact US
• Ken Research
• Ankur Gupta
• Head Marketing Communications
• query_at_kenresearch.com
• 91-124-4230204

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