logo design - bestwebsitesreviews.com

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Presentation on Logo Design
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LOGO DESIGN
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What is Logo Design

• The dictionary meaning of a logo is a symbol,
  sign, or emblem. Human beings have used such
  symbols throughout time to convey a succinct
  message. In present times, logos tend to be
  graphical in nature, designed for easy
  recognition of an organization. It is a tool to
  build an identity for the organization, as part
  of its trademark or brand, and to generate
  favorable thoughts and feelings about the
  organization.  

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5 Basic Type of Logo Design

• There are a number of ideas floating around about
  what a logo really is. If we were to ask most
  people what a logo is, they would have a variety
  of different answers, but they would probably all
  be right in one way or another. The reality is,
  there are a number of different types of logo
  marks you could choose to utilize for yourself.
  well briefly explain the 5 main types of logos
  and show some examples of each youll probably
  recognize.

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1. SYMBOL OR ICON

• This type of logo represents the company in a
  simple but bold manner. In most cases, the image
  is abstract and stylized to give visual interest.
  Most companies that use this type of logo will
  have a very simple main logo, but may choose to
  create additional alternative versions that
  appear a little more flashy. The human mind can
  easily remember a simple form much easier than a
  complex one. Its best to use a simple symbol or
  icon if you plan on building a large business.
  You probably recognize symbol logos like Apple,
  Shell and Mercedes-Benz.

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2. WORD MARK

• These are uniquely styled text logos that spell
  out the company or brand name. Many times, custom
  fonts are created specifically for brands to use
  across all their marketing and branding
  collateral. Some examples include Facebook,
  Disney and Sony.

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3. LETTER MARK

• Letter marks are exclusively typographic. They
  use a symbol representing the company through the
  use of its initials or the brands first letter.
  Many companies choose to use this type of logo
  because their initials can better graphically
  illustrate the company better than the full name
  (name is too long), the name is hard to
  pronounce, or its just not distinct enough to
  carry its own weight. Some companies and
  organizations that use letter marks
  include Hewlett-Packard, Chanel and General
  Electric.

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4. COMBINATION MARK

• These logos combine a word mark and a symbol or
  icon to give the flexibility for the use of
  either or both elements across a variety of
  applications. A well-designed combination mark
  looks just as good with the elements separate as
  it does with them together. You might recognize
  some combo marks like Hawaiian Airlines, Adidas
  and Sprint.

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5. EMBLEM

• An emblem logo encases the company name within
  the design. Some examples include Starbucks, the
  NFL and Harley-Davidson Motorcycles.

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2D or 3D Logo Design Which Is Best for Your Brand

• A logo design is typically thought of as a
  two-dimensional (2D) brand icon, but since the
  Internet became commonplace in the late 1990s,
  brands began thinking beyond two-dimensions.
  Suddenly, they werent bound by the constraints
  of print advertising anymore, and new
  opportunities appeared where businesses could use
  three-dimensional logo design beyond expensive
  television advertising.
• Apple moved from a flat 2D logo to its monochrome
  3D logo in 1998, and many other companies
  followed in Apples footsteps with their own
  3D logo designs. But just because other brands
  are going 3D in their logo designs doesnt mean
  you should do it, too.

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2D or 3D Logo Design Which Is Best for Your Brand

• Branding experts and designers debate for and
  against 3D logos all the time. Certainly, a 3D
  logo is more visually dynamic in some media, such
  as television and online. 3D logos also lend
  themselves well to animation and can truly bring
  a brand personality to life. However, 3D logos
  can be more expensive to produce offline and 3D
  effects dont always translate well to the print
  medium. Think about where youll use your logo
  most frequently, so you choose a design that
  reproduces well in that medium.
• The most important thing to consider when you
  weigh the 2D or 3D logo design options is your
  brand image. You dont want to make the mistake
  of creating a 3D logo just because its the
  trendy thing to do. If a 3D logo design doesnt
  match your brand image, then steer clear.

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2D or 3D Logo Design Which Is Best for Your Brand

• That said, there is no crystal clear answer to
  whether you should create a 2D or 3D logo design.
  The best answer is to create both at the same
  time. Choose one (typically the 2D version) to be
  your primary logo design and the other (usually
  the 3D version) as the secondary design used when
  the medium warrants it.
• Bottom-line, you can never go wrong with a 2D
  logo design but you could gain some awareness and
  recall points from a 3D logo. Its worth it to
  consider creating both for your brand. The reason
  is simple. 2D logo designs are more adaptable.
  However, if you must make the 3D design your
  primary logo, make sure the 2D logo isnt created
  as an afterthought. Think about the consistency
  of your entire brand identity, not just the
  design of a single logo.

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Questionnaire For Logo Design

1. Type your Company Name exactly as you wish it to
   be used in your logo
2. Please provide a tagline or a slogan if you have
   one.
3. If you have a slogan or tagline, do you want to
   incorporate your tagline or slogan with the logo?
4. If yes, please provide your tagline or slogan
5. Please provide your motto or mission statement
6. Please describe your company. What type of
   products/services do you/will you provide?
7. When you think of your business, what words come
   to mind (be as creative and descriptive as
   possible)?

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Questionnaire For Logo Design

1. When you think of your business do any images pop
   into your head, and if so what are they?
2. Describe your direct competition provide
   addresses to their websites if available.
3. Are there logos and/or graphics that you really
   admire? Please paste in the URLs to them. Please
   provide an explanation as to why they appeal to
   you (These do not have to be businesses that are
   similar to yours).
4. Are there logos and/or graphics that you dislike?
   Please paste in the URLs to them. Please provide
   an explanation as to why they do not appeal to
   you (these do not have to be companies).
5. What are the marketing and business goals using
   this logo what will it accomplish?

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Perception
Questionnaire For Logo Design

1. Describe your company/business to someone who has
   no knowledge of your existence
2. Describe your target market, gender, age,
   geography.
3. What do you want your new logo to communicate
   about your company or products?
4. Please state your creative strategy (pointers,
   ideas, or buzzwords).
5. What image do you most want to project to your
   prospective customers/visitors (i.e. clean and
   simple, high tech, fanciful, elegant)?

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Questionnaire For Logo Design

• When you think about a logo for your business
  what images come to mind?
• If you want your logo to be animated, please
  describe your idea.
• Please state your creative strategy (pointers,
  ideas, or buzzwords).
• Are there any elements that you would like to see
  included in your logo design?
• Do you have any particular point of emphasis you
  want to see in the design? Please state

Look and Feel
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Questionnaire For Logo Design

• Do you want your logo to include text only, text
  and graphic, or graphic only?
• Do you prefer icon based logo or text based logo
  or combination of the two?
• You may want to refer to the attachment,
  Psychology of Color, to help you with this next
  set of answers
• Are there any colors that you absolutely dislike?
  Please state.

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