Global Hair Spray Market

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Global Hair Spray Market
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Summary
Bharat Book Announces the Publication of its
Research Report Global Hair Spray Market
2016-2020 Bharat Book recognizes the following
companies as the key players in the global hair
spray market Henkel, Kao, L'Oréal, Procter
Gamble, Shiseido, and Unilever. Other Prominent
Vendors in the market are Amway, Avon Products,
Cadiveu Professional USA, Chatters Canada, Combe,
Conair, Edgewell Personal Care, Estée Lauder,
Godrej Consumer Products, Helen of Troy Limited,
Johnson Johnson, Mary Kay, O Boticário, Revlon,
Tom's of Maine, Toni Guy, and World Hair
Cosmetics (Asia).
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Commenting on the report, an analyst from Bharat
Book team said The use of social media
marketing will be a key trend for this market.
Social media plays a pivotal role in increasing
product awareness. Consumers today are more
engaged in social networking and blogs, and
vendors therefore prefer to use social media to
increase awareness and promote their products.
Facebook, Twitter, Instagram, and YouTube are
powerful social media for product promotion.
Successful social media campaigns for hair care
products include Procter Gamble's "Tressed Out"
and "We're All Out" for Clairol Nice 'n Easy,
Henkel's "Hairy Facts Contest" and "Schwarzkopf
Search for Australia's Most Beautiful Hair" for
Schwarzkopf Professionals, and L'Oréal's "4,100
Miles 5 Tasks" for its L'Oréal Paris hair care
products.
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According to the report, a significant driver
spurring growth in this market is the growing
demand for male grooming products. The men's
grooming category is a lucrative market for all
the vendors in the market. The landscape of men's
styling and grooming has changed dramatically
over the years. Men across the globe are becoming
increasingly beauty- and image-conscious. The
male grooming segment is expanding from
traditional shaving products, deodorants, and
basic bath and hair care products to premium
ones, including hair styling products,
concealers, skin whitening solutions, sunscreens,
and anti-aging and anti-wrinkle products.
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Further, the report states that threat from
counterfeit products will pose a significant
threat for the vendors in this market. Over the
past few years, counterfeits of leading hair care
brands have flooded the market. These products
are priced lower than the ones they imitate in
order to attract customers. Their primary
intention is to attract consumers with their
lower price offerings. The counterfeit products
are, therefore, causing a considerable dent in
the market shares of leading popular brands.
However, these products may be contaminated and
are also made using cheaper ingredients to bring
down costs as they are usually not tested for
safety, they can be harmful for use.
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The study was conducted using an objective
combination of primary and secondary information
including inputs from key participants in the
industry. The report contains a comprehensive
market and vendor landscape in addition to a SWOT
analysis of the key vendors.
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Table of Contents
1 Executive summary 2 Scope of the report 3
Market research methodology 4 Introduction 5
Economic indicators 6 Market landscape 7 Market
segmentation by product category 8 Geographical
segmentation 9 Key leading countries 10 Market
drivers
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To view the full Executive Summary and Table of
Contents, please visit Global Hair Spray
Market Contact Us-Call India
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