DIY Checklist For Website Audit.. - PowerPoint PPT Presentation

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DIY Checklist For Website Audit..

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These Are Helpful Tips And Solutions Which Have Benefitted The Real Website Owners – PowerPoint PPT presentation

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Title: DIY Checklist For Website Audit..


1
DIY Checklist For Website Audit
  • Presented by https//www.redchillinetwork.co.uk

2
These Are Helpful Tips And Solutions Which Have
Benefitted The Real Website Owners
3
Need Of Website Audit
  • When you find your website is not performing the
    way you expect, you should go for website audit.
    There can be multiple reasons that affect a
    website performance and those reasons come out
    when website audit is performed.
  • Although, there are many companies offering
    website audit services however, these services
    will be paid. You can save your money on website
    audit if you do it on your own. Our DIY checklist
    will help you knowing various methods for website
    audit.

4
A Proven Website Audit DIY Checklist Comprising
Effective Techniques Solutions
  • The tips and methods which we are providing in
    this checklist are not a mere hearsay, but these
    are based on the experiences of real website
    owners. Using these techniques, many web owners
    have gained remarkable web results as their
    underperforming websites have started performing
    terrifically.
  • Here, we go with our DIY checklist for website
    audit that you should follow when your website
    experiences a bad phase.

5
Branding
  • There are many branding aspects that you should
    look for when consider website audit. These
    aspects include colour scheme that has to match
    up with website colours and should assimilate
    with the logo of the company. Typography should
    be in-line with the branding standards of your
    company. Use of images or videos in the website
    should be very thoughtfully. The images should
    clearly represent your company and brand.

6
Branding
  • Audit the page of About Us which tells the
    visitors about what the company is etc. So it has
    to be aligning with the style of the company. Try
    to add testimonials, bios of key employees and
    success stories in about us page. Apt voice tone
    is must for a website success. Use of Favicons
    that is 16 x 16 p picture and referred as
    shortcut icon is a branding way for a website.

7
Design Of The Website
  • Consistent formatting in headers, hyperlinks,
    text, navigation and typography is must. Also
    deploy a focused layout that would highlight a
    highly valuable content on your site. So, it is
    good to keep important content on the top and
    other content to follow them. Organise whole
    website content strategically. It should give the
    visitors a consistent and clear structure. Proper
    white space within design and content is must.
    Bling has to be controlled.

8
Coding
  • Adequate use of headers Sub-headers is
    essential so ensure the website should have
    proper H1 header with H2 to H6 in sub-headers. H1
    headers should only be used once in a page.
    Canonical URLs can be helpful to improve your
    website performance as it picks up only the right
    URL in the bunch of several URL choices. It is
    such a great practice to manage a right URL
    structure on search engines. XML sitemaps is a
    way to ease up things for search engines in
    spotting updated or new pages or posts in the
    website.

9
Coding
  • So, use dynamic XML sitemap on your site.
    Generally, frames accompany a range of issues
    like user navigation related issues, older
    browser compatibility issue etc. Thus, it is good
    to avoid framing. Use light codes and images has
    to be optimised. Also, cache should only be used
    where it is feasible. You should also use Schema
    and HTML5 as Schema allows search engines to know
    your website better. HTML 5 is the latest
    standard of website coding.

10
Content Has To Be Audited
  • Content quality has to be good. It should be
    easily readable and full of facts and researched
    information. Through your website content, you
    should present your knowledge and expertise.
    Therefore, try to use the best quality content on
    your website. Moreover, you should be consistent
    in updating new content on your site. Try to add
    new information timely that gives readers a
    reason to stay connected with a website. So, try
    to add the latest and relevant content on your
    site so that your users should be updated about
    your company and services.

11
Focused Keywords
  • To improve your website performance, it is must
    to give a great consideration to focused
    keywords. So, your website should have content on
    targeted keywords. On every page, you should use
    one or two keywords only. Try to spend quality
    time on mapping the targeted keywords to each web
    page and posts. Do not stuff keywords too much in
    your content.

12
  • These are few steps that you should take up for
    website audit. Following these steps, you can
    surely enhance the performance of your
    underperforming website. This is not a complex
    task, but you can manage it on your own by
    spending some time. So, get some time and use
    this information to improve your website
    performance. It may take some time, but desired
    outcomes are assured.

13
For more details on website audit services and
ideas,
  • Check our website https//www.serverconsultancy.co
    .uk

14
Slide Title
  • Product A
  • Product B
  • Feature 1
  • Feature 2
  • Feature 3
  • Feature 1
  • Feature 2
  • Feature 3
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