Title: Water Purifiers Market Research Report
1Water Purifiers Market Report
2 Summary
Majority of the population in India relies on
water supplied from underground sources and water
bodies for drinking purpose. Expansion of
industrial sector in India over the last couple
of decades and the resulting increase in disposal
of waste materials into rivers has rendered river
water unfit for drinking. In addition,
underground water in several regions of the
country contains high TDS levels. Deteriorating
quality of water in India is the principal factor
for the surging water purifiers demand in the
country. Rising awareness regarding the worsening
quality of water, coupled with increasing
penetration of water purifiers in the country,
has made India one of the fastest growing markets
for water purifiers across the world.
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3 In addition, government of India has launched
various programs such as National Rural Drinking
Water Quality Monitoring and Surveillance Program
to improve quality of drinking water and increase
awareness about water borne diseases. In
addition, the central government has directed
states to use 20 of allocated Accelerated Rural
Water Supply Programme (ARWSP) funds to improve
the quality of water supplied to the
households. According to India Water Purifiers
Market By Technology, By Sales Channel, By
Region, Competition Forecast and Opportunities,
2011 - 2021, the water purifiers market in India
is projected to grow at a CAGR of over 21 during
2016-2021. RO water purifiers segment was the
fastest growing segment in India water purifiers
market during 2011-2015, and the trend is
expected to continue over the next five years.
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4Poor quality of available water in India has
prompted a large part of the population in India
to switch to high end water purifiers with RO
technology that are capable of treating the
impurities present in water. Over the last five
years, direct sales emerged as the most preferred
mode of sales channel in the countrys water
purifier market. India Water Purifiers Market By
Technology, By Sales Channel, By Region,
Competition Forecast and Opportunities, 2011 -
2021 discusses the following aspects of India
water purifiers market India Water Purifiers
Market Size, Share Forecast Segmental
Analysis - By Technology (RO, Gravity and UV), By
Sales Channel (Direct Vs. Retail) Policy
Regulatory Landscape Changing Market Trends
Emerging Opportunities Competitive Landscape
Strategic Recommendations
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5Why You Should Buy This Report? To gain an
in-depth understanding of India water purifiers
market To identify the on-going trends and
anticipated growth in the next five years To
help industry consultants, water purifier
manufacturers, vendors and dealers align their
market-centric strategies To obtain research
based business decisions and add weight to
presentations and marketing material To gain
competitive knowledge of leading market
players To avail 10 customization in the
report without any extra charges and get research
data or trends added in the report as per the
buyers specific needs
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6Report Methodology The information contained in
this report is based upon both primary and
secondary research. Primary research included
interaction with water purifier suppliers and
industry experts in India. Secondary research
included an exhaustive search of relevant
publications like company annual reports,
financial reports and proprietary databases.
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7 Table of Contents
1. Product Overview 2. Research methodology 3.
Analyst View 4. India Water Scenario 5. India
Water Purifiers Market Outlook 6. India RO Water
Purifiers Market Outlook 7. India Gravity Water
Purifiers Market Outlook 8. India UV Water
Purifiers Market Outlook 9. Market Dynamics 10.
Market Trends Developments
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8To view the full Executive Summary and Table of
Contents, please visit Water Purifiers Market
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