Print Media GMB Report 2016-Characteristics - PowerPoint PPT Presentation

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Print Media GMB Report 2016-Characteristics

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Print Media Global Market Briefing provides strategists, marketers and senior management with the critical information they need to assess the global print media. – PowerPoint PPT presentation

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Title: Print Media GMB Report 2016-Characteristics


1
The Business Research Company
Print Media Global Market Briefing 2016
2
Print MediaGlobal Market Briefing Characteristics
  • The Print Media industry produces a variety of
    publications, including books, magazines,
    newspapers and directories. The Print Media
    industry produces its material in printed
    materials or electronic media. There are four
    types of publishers
  • Periodical Publishers are also known as magazine
    publishers.
  • Book Publishers
  • Newspaper Publishers
  • Directory and Mailing List Publishers

3
Key Trends in the Print Media Global Market
Briefing
  • Delivering Content through Video Magazines
    Video magazines are a series of
    online videos that follow the print magazine forma
    t. Consumers spend double the amount of time
    watching video content online, either on desktop
    or a mobile device, than they do in reading text
    online. Research from Forrester has calculated
    that one minute of video is equal to 1.8 million
    words. Studies have also shown that video
    advertising generates four times the leads of
    non-video advertising. Companies like Meredith,
    Condé Nast, Hearst et al have created video
    production units.

4
Print Media Global Market Briefing - Buy Now
  • Print Media Global Market Briefing is a detailed
    report giving a unique insight into this market.
    The report is priced at 1000 for an individual
    user. To use across your office the price is
    1500 and 2000 if you wish to use across a
    multinational company.
  • Clients are able to input on the design of the
    report and highlight points of special interest.

5
About The Business Research Company
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6
Disclaimer
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7
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