Consumer and Market Insights: Dairy and Soy Food in Finland

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Consumer and Market Insights Dairy and Soy Food
in Finland

• Market Research Report

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Report Overview
Summary The Dairy and Soy Food market in Finland
is expected register higher growth in value terms
during 2015-2020 compared to 2010-2015. The Milk
category has the highest volume share while
Fromage Frais and Quark category will register
fastest value growth among all categories during
2015-2020. The Soy Cream segment is expected to
gain maximum share growth within Soymilk and
Soydrinks category while Alpro is the leading
brand in the category. Rigid Plastics is the most
commonly used packaging material in Finland's
Dairy and Soy Food market.
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Key Findings

• - The Cheese and Yogurt categories are expected
  to gain market share during 2015-2020.
• - The Soy Cream segment is expected to gain
  maximum share growth within Soymilk and Soy
  drinks category.
• - Older Consumers and Kids and Babies are the key
  age cohorts for Dairy-Based and Soy-Based
  Desserts consumption.
• - Hypermarkets and Supermarkets is the leading
  distribution channel in Finland's Dairy and Soy
  Food market.
• - Valio is the leading brand in the Cheese
  category in both value and volume terms and also
  in the Natural Cheese segment.
• - Flexible Packaging is forecast to register
  fastest growth among packaging materials during
  2015-2020.

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What else is contained?

• - Market data Overall market value and volume
  data with growth analysis for 2010-2020
• - Category coverage Value and growth analysis
  for Butter and Spreadable Fats, Cheese, Cream,
  Dairy-Based and Soy-Based Desserts, Drinkable
  Yogurt, Fromage Frais and Quark, Milk, Soymilk
  and Soy Drinks, and Yogurt with inputs on
  individual segment share within each category and
  the change in their market share forecast for
  2015-2020
• - Leading players Market share of brands and
  private labels, including private label growth
  analysis from 2012-2015
• - Distribution data Percentage of sales within
  each category through distribution channels such
  as Hypermarkets and Supermarkets, Convenience
  Stores, Food and Drinks Specialists and others in
  2015
• - Packaging data consumption breakdown for
  packaging materials and containers in each
  category, in terms of percentage share of number
  of units sold. Packaging material data for Rigid
  Plastics, Paper and Board, Flexible Packaging,
  and others container data for Tub, Carton, Film
  and others

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Reasons To Buy

• - Identify high potential categories and explore
  further market opportunities based on detailed
  value and volume analysis
• - Existing and new players can analyze key
  distribution channels to identify and evaluate
  trends and opportunities
• - Gain an understanding of the total competitive
  landscape based on detailed brand share analysis
  to plan effective market positioning

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Table Of content

• Introduction
• Country Context
• Market Overview and Consumer Demographics
• Retail Landscape and Key Distribution Channels
• Competitive Landscape
• Health and Wellness analysis
• Packaging
• Consumer trend analysis
• Examples of New Product Development

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