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BUS 620 Course Career Path Begins /bus620dotcom
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BUS 620 Course Career Path Begins /bus620dotcom

• BUS 620 Entire Course (2 Set)

• BUS 620 Week 1 Assignment AmazonFresh (2 Papers)

• BUS 620 Week 1 DQ 1 What is Marketing
• BUS 620 Week 1 DQ 2 Marketing Strategies
• BUS 620 Week 1 Assignment AmazonFresh (2 Papers)
• BUS 620 Week 2 DQ 1 Buyer Behavior
• BUS 620 Week 2 DQ 2 Customer Needs
• BUS 620 Week 2 Industry Forecasting (2 Papers)

• This Tutorial contains 2 Different Papers
• AmazonFresh. Read the article AmazonFresh is
  Jeff Bezos Last Mile Quest for Total Retail
  Domination.
• Amazon has created three elements with how they
  are approaching the consumer market fulfillment
  centers, Amazon Prime, and AmazonFresh.

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BUS 620 Course Career Path Begins /bus620dotcom

• BUS 620 Week 1 DQ 1 What is Marketing (Ash)

• BUS 620 Week 1 DQ 2 Marketing Strategies (Ash)

• What is Marketing? Marketing has often been
  defined in terms of satisfying customers needs
  and wants. Critics, however, maintain that
  marketing goes beyond that and creates needs and
  wants that did not exist before. They feel
  marketers encourage consumers to spend more money
  than they should on goods and services they do
  not really need. What is your understanding of
  the role

• Marketing Strategies. Complete the Think About
  It activity in Section 1.2 of the text
• Select a consumer product of personal
  interestone that you have purchased within the
  past six months. It can be anything, just as long
  you are familiar with the product and generally
  understand how it is marketed.

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• BUS 620 Week 2 DQ 1 Buyer Behavior (Ash)

• BUS 620 Week 2 DQ 2 Customer Needs (Ash)

• Buyer Behavior. The typical buying process
  consists of the following sequence of events
  problem recognition, information search,
  evaluation of alternatives, purchase decision,
  and post purchase behavior. What specifically do
  you do as a consumer in each of these stages in a
  high involvement purchase like buying a house or
  a car? List the four main psychological

• Customer Needs. Visit GE Healthcare
  (www.gehealthcare.com/). In context to the major
  points of chapter 5, define how GE is addressing
  the needs of their hospital customers by the
  design of this Web site? Where and what is GE
  doing right, what is GE doing wrong, and where
  can GE improve using marketing research? In
  context of chapter 3, where can GE improve

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• BUS 620 Week 2 Industry Forecasting (2 Papers)

• BUS 620 Week 3 Assignment What You Dont Know

• This Tutorial contains 2 Different Papers
• Industry Forecasting. Identify an industry of
  choice (Auto Industry, Healthcare, PC or
  Telecommunications). Using the PESTEL analysis
  from the readings, discuss and analyze the
  factors that may impact the industry and the
  successful marketing of a companys product, for
  example Ford Motor Company

• This Tutorial contains 2 Different Papers
• What You Dont Know About Apple. Read this weeks
  required article What You Dont Know About
  Apple.
• In a three- to four-page paper (not including the
  title and reference pages)
• Discuss if Apple will continue its path to be
  the frontrunner in revolutionizing the digital
  marketplace.

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• BUS 620 Week 3 DQ 1 Braining Nordstrom (Ash)

• BUS 620 Week 3 DQ 2 Marketing Segmentation (Ash)

• Branding Nordstrom. After reading the article
  Conservative Nordstrom to sell trendy Topshop
  fashions, respond to the following
• How does this partnership fit into Nordstroms
  current brand management strategy? Will it appeal
  to its target markets? How will it allow
  Nordstrom to differentiate itself from the
  competition?

• Marketing Segmentation. What are the different
  levels of market segmentation? Synthesize the
  segmentation strategies that manufacturers of
  personal computers should implement to attract
  both the Gen Y and baby boomer generation to
  increase their purchases of computers. Are there
  some examples of companies that have already done
  a good job of marketing across generations?

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• BUS 620 Week 3 The Case of the New Apple, Inc.
  (Ash)

• BUS 620 Week 4 Assignment Pricing (2 Papers)

• We have a new Assignment which could be found on
  this link
• http//www.bus620.com/product-50-BUS-620-Week-3-As
  signment-What-You-DonE28099t-Know-About-Apple-
  282-Papers29
• The Case of the New Apple, Inc. Read the article
• Burrows, P., Satariano, A. (206.99). Can Phil
  Schiller keep Apple cool? Bloomberg Businessweek.
  Retrieved

• This Tutorial contains 2 Different Papers
• Pricing. Read this weeks required article How
  Companies Can Get Smart About Raising Prices.
• In a three- to four-page paper (not including the
  title and reference pages)
• Explain how to successfully get customers to
  pay more for your products. Reference the article
  in support of your response.

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• BUS 620 Week 4 DQ 1 The Role of Pricing (Ash)

• BUS 620 Week 4 DQ 2 Product Development Process
  (Ash)

• The Role of Pricing. Review the article
• Mohammed, R. (2012). J.C. Penneys risky new
  pricing strategy. Harvard Business Review.
• Is your own buying behavior influenced by coupons
  and sales?
• Why do you think J.C. Penneys pricing strategy
  has not been successful as compared to other low
  price proponents like Walmart?

• Product Development Process. Do an internet
  search of the new product development process of
  any product of your choice, and analyze the
  process for developing the product. Review the
  reasons why new products fail and make two
  specific recommendations to improve the high
  failure rate of new products.

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• BUS 620 Week 5 Assignment Marketing Challenges

• BUS 620 Week 5 DQ 1 Marketing Channels (Ash)

• This Tutorial contains 2 Different Papers
• Marketing Challenges in a New Economy. Read the
  article Airbnb and the Unstoppable Rise of the
  Share Economy. A recent trend in the consumer
  marketplace is the ability for a consumer to
  share their personal belongings, such as their
  homes/apartments, autos, tools, bicycles, and so
  forth. The shared economy has now become a
  multibillion dollar business.

• Marketing Channels. Analyze the challenges that
  organizations face in the effective transition
  between selling products using the traditional
  brick and mortar marketing channel and selling
  products online. Synthesize the strategies that
  organizations like Zara and Wal-Mart- two
  companies that are having difficulty developing
  eCommerce capability

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• BUS 620 Week 5 DQ 2 Going Global (Ash)

• BUS 620 Week 5 Marketing in a Global Economy (Ash)

• Going Global. Identify the strategies for
  entering into the global market. Assess the
  strengths and limitations of each. Give an
  example of a company that has made a success of
  doing business in the global economy. What
  lessons from McDonalds success in the global
  marketplace are transferable across industries?

• We have a new Assignment which could be found on
  this link
• http//www.bus620.com/product-48-BUS-620-Week-5-As
  signment-Marketing-Challenges-in-a-New-Economy-28
  2-Papers29
• Marketing in a Global Economy. Review the
  following article
• Faris, S. (206.99). Grounds zero A
  Starbucks-free Italy. Bloomberg Businessweek.
  Retrieved from Proquest.

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BUS 620 Course Career Path Begins /bus620dotcom

• BUS 620 Week 6 DQ 1 Proctor Gamble in Vietnam
  (Ash)

• BUS 620 Week 6 DQ 2 Creating a Plan (Ash)

• Proctor Gamble in Vietnam. Review the article
• Coleman-Lochner, L. (2012). PG plays
  kindergarten catch-up with Unilever in Vietnam.
  Bloomberg. Retrieved from http//www.bloomberg.com
  /news/2012-07-04/p-g-plays-kindergarten-catch-up-w
  ith-unilever-in-vietnam.html
• Discuss the marketing plan insights PG has
  gained through its Vietnamese marketing studies.

• Creating a Plan. Provide a brief overview of the
  product for which you are going to write your
  Marketing Plan. Why did you choose it? Which
  elements of the plan are you having difficulty
  with? What additional information would be needed
  to make the most informed strategic decisions for
  the future implementation of your plan?

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BUS 620 Course Career Path Begins /bus620dotcom

• BUS 620 Week 6 Final Paper Marketing Plan (3
  Papers)

• This Tutorial contains 3 Different Papers
• Develop a marketing plan for the successful
  development, commercialization and introduction
  of any product of your choice in the market
  place. You are required to (1) analyze the
  general business situation in detail, including
  organizational strengths and weaknesses,
  environmental opportunities

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