Public Relations Now and Then - An Overview

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Public Relations Now and Then - An Overview
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PR Agency

• Since change is regarded as the flavour of life,
  like every form of Marketing, PR has seen a
  drastic change over the years. From being
  restricted to the print media, and working with
  journalists, modern PR practices have evolved to
  being entirely different to what they used to be
  a couple of decades ago. With every company
  having an online presence and with customer
  engagement growing with every passing day, new
  forms of community outreach programs have started
  to come in vogue. Bloggers, Influencers and
  Social Media Managers have taken the role of
  Journalists in the modern area of Public
  Relations.

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PR Agency

• Traditional PR people who have only worked with
  press departments find the new concept of new age
  Digital PR done over the internet and social
  media to be funny. Blogging and contacting
  influencers seems odd to them. Some do not even
  recognise this as PR. However, the tech-savvy PR
  professional or ones who know about the internet
  industry recognise the importance attached to
  both word of mouth publicity and social media
  marketing. The digital-savvy journalists today
  know very well about the art and importance of
  sending out real-time information via Tweets live
  from an important Press Conference.
• In the past press, radio, and TV were the main
  sources of information dissemination. These were
  the only mediums that could deliver a message and
  left the PR guys unaware of the results of these
  messages unless the campaign was highly
  successful.

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PR Agency

• Today, digital PR not only helps in creating a
  two-way communication flow where the marketers
  get to determine the aspirations of the audiences
  and shape their messages and products
  accordingly. Also, modern day PR channels like
  blogs, social media, and general online
  promotional campaigns give the PR professionals
  an exact picture of the effect of their PR
  activities. They can add spice to the flavour as
  and when required. Even, the content of the
  messages in today's PR campaigns has changed. It
  no more focuses on the brand and its
  spokesperson, but rather is determined to be
  giving something of value to the customer. Brands
  have stopped talking about themselves and how
  they are the "best" as there are 100s other
  saying the same thing. Content is the King in
  this age of information, whosoever has the best
  content will attract a greater number of
  audiences.

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PR Agency

• Content endorsement by social media influencers
  is pivotal in gearing you up for success against
  your competitors in modern day digital PR. When
  others talk about you regularly, you reap the
  benefits of such positive mentions. This has made
  influencers very powerful in determining the
  growth of brands.Depending on a Press Note for
  PR is not longer the only PR strategy, brands are
  writing blogs and encouraging other influential
  bloggers to review their products. Using a more
  visually interactive and attractive message helps
  the cause of the brands better and the more liked
  content, the more viral is the PR campaign. With
  Social Media being a very influential means of
  communication today, a brand cannot just shy away
  from these platforms. Brands continuously need to
  create engaging content that starts conversations
  between them and the audience.