Customer Profile management : Secret Key to Stay ahead of Customers

1
Customer Profile Management

Secret Key to Stay Ahead of Customers

• Submitted By Mirian Shade

2
Introduction

• Success in business is depends on how well you
  know about your customers.
• For this getting unified customer view is very
  important.
• Customer Identity Management is the best way to
  get single customer view. PPT explains its more

Referencehttp//identityblog.jigsy.com/entries/bu
siness/customer-profile-management-secret-key-to-s
tay-ahead-of-customers
3
Customer Identity Management Solution Includes
User Profile Data
Social Login
Single Sign-On
Referencehttp//identityblog.jigsy.com/entries/bu
siness/customer-profile-management-secret-key-to-s
tay-ahead-of-customers
4
Social Login

• With social login, user can login by using
  existing social media accounts.
• Like Facebook, Twitter, Google etc.
• It saves users time and effort.
• Provides first-party data to business.

Referencehttp//identityblog.jigsy.com/entries/bu
siness/customer-profile-management-secret-key-to-s
tay-ahead-of-customers
5
User Profile Data

• It includes customers likes/dislikes, interests,
  hobbies etc.
• These all details about customer create user
  profile data.
• This is indepth insight about customers.

Referencehttp//identityblog.jigsy.com/entries/bu
siness/customer-profile-management-secret-key-to-s
tay-ahead-of-customers
6
Single Sign-On

• Best way to get unified customer view.
• No need to create separate username and password
  for each websites.
• Single ID credential is enough to access many
  websites of same business.

Referencehttp//identityblog.jigsy.com/entries/bu
siness/customer-profile-management-secret-key-to-s
tay-ahead-of-customers
7
(No Transcript)