MKT 438 NERD Innovative Education / mkt438nerd.com

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MKT 438 NERD Innovative Education / mkt438nerd.com
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MKT 438 NERD Innovative Education
MKT 438 Entire Course FOR MORE CLASSES
VISIT www.mkt438nerd.com MKT 438 Week 1
Individual Assignment Defining Public Relation
Paper MKT 438 Week 1 DQ 1 MKT 438 Week 1 DQ
2 MKT 438 Week 1 DQ 3 MKT 438 Week 2 Team
Assignment Public Relations Campaign Overview
Paper MKT 438 Week 2 DQ 1 MKT 438 Week 2 DQ 2
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MKT 438 NERD Innovative Education
MKT 438 Entire Course And Final Guide FOR MORE
CLASSES VISIT www.mkt438nerd.com MKT 438 Entire
Course And Final Guide
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MKT 438 NERD Innovative Education
MKT 438 Final Exam Guide FOR MORE CLASSES
VISIT www.mkt438nerd.com Complete the Final
Examination. 1. The objective of public
relations is to sell 2. The R-A-C-E
approach to defining public relations includes
the following components
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MKT 438 NERD Innovative Education
MKT 438 Week 1 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com Should a company be
concerned with public opinion? Why or why not?
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MKT 438 NERD Innovative Education
MKT 438 Week 1 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com Which PR communication
tool do you feel is the most effective? Why?
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MKT 438 NERD Innovative Education
MKT 438 Week 1 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com What role does PR play
in your organization? Explain your answer.
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MKT 438 NERD Innovative Education
MKT 438 Week 1 Individual Assignment Defining
Public Relation Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet Write a 700- to 1,050-word
paper in which you define PR. Include in your
paper Explain your personal definition of PR and
definitions from three different sources, such as
the Public Relations Society of America,
textbooks, and so forth.
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MKT 438 NERD Innovative Education
MKT 438 Week 2 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com What are some positive
and negative aspects of publicity?
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MKT 438 NERD Innovative Education
MKT 438 Week 2 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com At what stage of the PR
campaign should evaluation occur? Explain your
answer. What are three types of evaluation
techniques used in PR? What are examples of each?
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MKT 438 NERD Innovative Education
MKT 438 Week 2 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How would PR research
impact a PR team? Give an example.
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MKT 438 NERD Innovative Education
MKT 438 Week 2 Individual Assignment Public
Relations Case Study (BP) (2 Papers) FOR MORE
CLASSES VISIT www.mkt438nerd.com This Tutorial
contains 2 Papers MKT 438 WEEK 2 Public Relations
Case Study MKT 438 WEEK 2 Public Relations Case
Study Resource The Practice of Public Relations
textbook, University Library, Internet
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MKT 438 NERD Innovative Education
MKT 438 Week 2 Team Assignment Public Relations
Campaign Overview Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet, and the Virtual Organizations
can be found on the student website
at http//ecampus.phoenix.edu Select a PR
scenario from the following list An organization
is planning to introduce a new product or
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MKT 438 NERD Innovative Education
MKT 438 Week 3 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com What PR tools are
critical in building long-term relationships an
organization's publics? What are the advantages
and disadvantages of these tools?
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MKT 438 NERD Innovative Education
MKT 438 Week 3 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com What is your
organization's relationship with the local,
regional, national, and global media? How does it
impact your organization's PR coverage?
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MKT 438 NERD Innovative Education
MKT 438 Week 3 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How critical is the
internal communications process in PR? Explain.
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MKT 438 NERD Innovative Education
MKT 438 Week 3 Individual Assignment
Organizational and Societal Functions of Public
Relations Paper (2 Papers) FOR MORE CLASSES
VISIT www.mkt438nerd.com This Tutorial contains
2 Papers MKT 438 WEEK 3 Organizational and
Societal Functions of Public Relations Paper
Resources The Practice of Public Relations
textbook, University Library, Internet Select an
organization with which you are familiar, and
identify an issue within that organization that
would have both organizational (internal) and
societal (external) implications.
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MKT 438 NERD Innovative Education
MKT 438 Week 3 Team Assignment Public Relations
Campaign Strategy Paper FOR MORE CLASSES
VISIT www.mkt438nerd.com Resources University
Library, Internet Write a 1,250- to 2,000-word
paper in which you recommend strategies to build
media relations and generate publicity for
the organization selected in Learning Team
Meeting One. Address the following in your
Strategy Paper List objectives for the PR
Campaign.
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MKT 438 NERD Innovative Education
MKT 438 Week 4 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com Why is it important to
integrate anticipated crisis responses in an
organization's proactive PR planning?
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MKT 438 NERD Innovative Education
MKT 438 Week 4 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com What potential effects
can a crisis have on an organization? Explain
your answer.
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MKT 438 NERD Innovative Education
MKT 438 Week 4 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com Read the case on the
Exxon Valdex. What do you see as the top PR
problems from this case and what would you do
differently if you were in the PR department?
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MKT 438 NERD Innovative Education
MKT 438 Week 4 Individual Assignment Effective
Communication Case Study Analysis FOR MORE
CLASSES VISIT www.mkt438nerd.com Resource The
Practice of Public Relations Select one of the
following case studies located in The Practice
of Public Relations or a case study assigned or
approved by faculty The Tylenol Murders, Ch.
2 Exxon Corporations Bad Good Friday, Ch. 5
The Katrina Kalamity, Ch. 13
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MKT 438 NERD Innovative Education
MKT 438 Week 4 Individual Assignment Public
Relation Case Study ( McDonalds) (2 Papers) FOR
MORE CLASSES VISIT www.mkt438nerd.com MKT 438
Week 4 Individual Assignment Public Relation Case
Study ( McDonalds) (2 Papers)
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MKT 438 NERD Innovative Education
MKT 438 Week 5 DQ 1 FOR MORE CLASSES
VISIT www.mkt438nerd.com How has technology
impacted the dissemination of information to
global publics?
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MKT 438 NERD Innovative Education
MKT 438 Week 5 DQ 2 FOR MORE CLASSES
VISIT www.mkt438nerd.com How can the power of PR
influence and change your point of view? Is this
ethical?
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MKT 438 NERD Innovative Education
MKT 438 Week 5 DQ 3 FOR MORE CLASSES
VISIT www.mkt438nerd.com How has globalization,
technology, and diversity affected PR in the past
five years?
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MKT 438 NERD Innovative Education
MKT 438 Week 5 Individual Assignment Managing a
Crisis Using PR Simulation Summary FOR MORE
CLASSES VISIT www.mkt438nerd.com Resources the
simulation Managing a Crisis Using PR located
on the student website. Complete the
simulation. Write a 600- to 900-word summary
answering the following questions What does
proactive planning mean?
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MKT 438 NERD Innovative Education
MKT 438 Week 5 Team Assignment Final Public
Relations Campaign (Delta Airlines) FOR MORE
CLASSES VISIT www.mkt438nerd.com Resources The
Practice of Public Relations, textbook,
University Library, Internet Part I Write a
700- to 1,050-word paper that will include the
following elements in your Public Relations
Campaign An analysis of the relationship
between the Public Relations Campaign and
marketing within the integrated marketing
communications program of the organization
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MKT 438 NERD Innovative Education