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MKT 435 All Assignments FOR MORE CLASSES VISIT
www.mkt435rank.com   MKT 435 Week 1 Consumer
Behavior and Marketing Paper MKT 435 Week 2
Porsche Case Study MKT 435 Week 3 Part I Consumer
Behavior and Marketing Strategy MKT 435 Week 3
How Attitudes are Influenced
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 1 Consumer Behavior and Marketing
Paper FOR MORE CLASSES VISIT www.mkt435rank.com
  Choose a company with which you are
familiar. Prepare a 1,050- to 1,400-word paper in
which the interrelationship between consumer
behavior and marketing is discussed. Find three
specific examples of the companys marketing
strategy and its relationship with consumer
behavior. Examples may include mission/value
statements, print advertising,
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 2 Porsche Case Study FOR MORE
CLASSES VISIT www.mkt435rank.com   Read the
Porsche case study found in Consumer Behavior on
pages 52-53. Write the answers to the following
questions 1, 2, 3, 4 and 6 at the end of the
case. Use the worksheet to answer the questions.
The paper will need to be 700 to 1,050 words in
total length.
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 3 How Attitudes are Influenced FOR
MORE CLASSES VISIT www.mkt435rank.com   Write a
1,050- to 1,400-word paper in which you write
about the following scenario What was
your attitude about this course before it
started? What factors influenced that
attitude?
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 3 Part I Consumer Behavior and
Marketing Strategy FOR MORE CLASSES VISIT
www.mkt435rank.com   Write a 700- to 1,050-word
paper in which the team discusses the
following A brief overview of the
company and the product and its marketing
strategy. An examination and discussion
of the external factors that influence the
companys target market.
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 4 Examine a Communication Tool FOR
MORE CLASSES VISIT www.mkt435rank.com   Choose
amarketing communication tool used by a brand
about which you are passionate. Examples of
Marketing Communications types are print
advertising, press releases, brochures, flyers,
banner ads, etc. Create a Poster Board
presentation in which you Present the
communication tool
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 4 Part II Consumer and Behavior
Marketing Strategy FOR MORE CLASSES VISIT
www.mkt435rank.com   Write a 525- to 700-word
paper in which the team explains the roles of
family, culture, and subculture influences on the
companys target market purchasing
behavior. Discuss how the company can use
learning and perception theories in attracting
and retaining target market members. Provide a
brief description of the theory with specific
examples of using it in a marketing communication
strategy.
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 5 Consumer Decision Making Process
Analysis FOR MORE CLASSES VISIT
www.mkt435rank.com   Analyze a recent purchase
decision you made using the steps in the consumer
decision making process. The consumer decision
making process is discussed in Chapter 14, pages
341-346. Submit a detailed outline in which you
show the steps you took in making the purchase
decision and the rationale behind each step. An
example of a detailed outline can be found in the
Center for Writing Excellence.
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MKT 435 rank Real Tradition RealSuccess/mkt435rank
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MKT 435 Week 5 Final Consumer Behavior and
Marketing Strategy FOR MORE CLASSES VISIT
www.mkt435rank.com   Create and present a 10- to
12-slide PowerPoint presentation of Part
III. Develop a segmentation analysis of the
companys target market. Address each variable of
segmentation (geographic, demographic, behavioral
and psychographic) that is significant in
attracting the target market. Provide specific
examples of product attributes and benefits for
each segmentation variable identified as
relevant. Refer to Chapter 2 for segmentation
variables.
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