Health and Beauty retailing in China: Ken Research - PowerPoint PPT Presentation

About This Presentation
Title:

Health and Beauty retailing in China: Ken Research

Description:

The report titled “Health and Beauty retailing in China Market Summary and Forecasts" highlights market dynamics of beauty products in China. – PowerPoint PPT presentation

Number of Views:44

less

Transcript and Presenter's Notes

Title: Health and Beauty retailing in China: Ken Research


1
Impressive Growth of Health and Beauty Retailing
in China Ken Research
2
The report titled HEALTH AND BEAUTY RETAILING IN
CHINA-MARKET SUMMARY FORECASTS highlights
market dynamics of beauty products in China. It
discusses present and future outlook of the
market in line with players performance. The
retail market in China for health and beauty
products reached CNY398 billion in 2015 and is
expected to reach CNY620 billion by
2020.Expanding young and middle class population
is boosting the sales in health and beauty
sector. With the upturn in Chinese economic
condition, cosmetic industry in China has
witnessed a rapid growth. China has huge consumer
base in cosmetics markets, ranks second after
the U.S.
3
Factors boosting retail sales of health and
beauty products
4
  • The industry is very lucrative from the business
    point of view and its an undoubtedly an
    optimistic point of investment in China. Forecast
    about the industry is promising profits in the
    near future. Chinese consumers are very
    particular about the products they buy. They not
    only compare the prices of the products but also
    look for the health and safety aspects of the
    product.Major driver for increasing demand for
    cosmetics products is the growth in disposable
    income of the households and expansion in young
    and middle class population. Young generation is
    inclining towards aping of western culture and
    their aspiration for better lifestyle is forcing
    them to spend more on health and beauty products.
  • Distribution of beauty products plays an
    important role in the growth of the industry and
    high retail sales. Supermarkets and hypermarkets
    are the biggest contributors in offline retail
    sales. In todays world, purchasing habits of the
    consumers are changing as they are moving towards
    online purchase which is more convenient and
    comfortable to them.

5
  • All the major brands are doing ecommerce business
    and are meeting their target sales. Online
    shopping and online spending on health and beauty
    products accounts for 6.1 of the total retail
    sales in the segment in 2015.
  • Sales of eye make-up products recorded
    significant growth in recent years. Retails sales
    of Anti-aging products are increasing as it helps
    consumers stay youthful. Also, the sales for
    Cosmeceuticals such as spot lightening cream,
    acne treatment lotion and acne ointment is
    increasing. These cosmeceuticals contains natural
    ingredients such as aloe Vera and vitamins.There
    is also an increase in the sale of male cosmetics
    product. Now retail sales in males cosmetics
    market is growing at a faster rate than female
    cosmetics market.
  • We can conclude from the above column bar diagram
    that retail sales of health and beauty products
    in china is increasing rapidly since 2009 and
    this is expected to increase in the near future.
    There are various leading to high retail sales
    such as high disposable income, young and middle
    class population.

6
To know more on coverage, click on the link
below https//www.kenresearch.com/consumer-produ
cts-and-retail/cosmetics-and-personal-care/health-
beauty-retailing/29901-95.html Related
Reports https//www.kenresearch.com/consumer-prod
ucts-and-retail/cosmetics-and-personal-care/health
-beauty-retailing-australia-the-market/2544-95.htm
l https//www.kenresearch.com/consumer-products-a
nd-retail/cosmetics-and-personal-care/consumer-mar
ket-insights-skincare-japan/11178-95.html Contact
Ken Research Ankur Gupta, Head Marketing
Communications query_at_kenresearch.com 91-124-42302
04
7
(No Transcript)
Write a Comment
User Comments (0)
About PowerShow.com