Unwind with a cup of coffee at Starbucks Mumbai - PowerPoint PPT Presentation

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Unwind with a cup of coffee at Starbucks Mumbai

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Now this has entirely changed the perception of consumers and gave them an insight of how even Starbucks Mumbai has its own functions and set of operations. – PowerPoint PPT presentation

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Title: Unwind with a cup of coffee at Starbucks Mumbai


1
Unwind with a cup of coffee at Starbucks Mumbai
2
Starbucks reminds us about that unique logo on
the cup which we saw in movies earlier. For most
of us it was like a privilege when we went to
Starbucks with our friends the first time it was
introduced in India. The name Starbucks is very
popular in the west and we got to know about it
mainly through the movies we watched back then.
3
The first thing you notice when you enter
Starbucks Mumbai is the smell of coffee beans, a
green textured ambience and a big list written
behind the counter mentioning the beverages
available for that day. Another distinct thing is
the delivery of orders by writing the names on
the cup. This is particularly interesting as that
is usually not the style in our country.
4
We are either provided tokens or just the order
is mentioned when its ready and we just have to
go and get it. This particular strategy
subconsciously makes us happy when the person
from the counter calls out our name as it kind of
gives us a special feeling or the attention you
are craving to be called among the crowd while
you are sitting in Starbucks Mumbai.
5
Now even the coffee places are shifting towards a
5-day week schedule like the IT offices nearby
and it is proudly the first in the industry to
introduce this work structure for a café. Now
this has entirely changed the perception of
consumers and gave them an insight of how even
Starbucks Mumbai has its own functions and set of
operations.
6
Mumbai is a happening place and many events are
planned throughout the year and people are very
keen in engaging themselves in these activities.
The city is not only famous for night clubs and
mouthwatering street food but is very popular for
the Lebanese food as well. Availability is
certain and this place is famous for its stuffed
rolls and shawarma which makes the people wait in
the queue just to get a bite of it.
7
The Starbucks store at High Street Phoenix, Lower
Parel provides that distinct Third Place, between
work and home, and opportunities to connect with
others over handcrafted beverages prepared by
passionate baristas. The design of Starbucks in
Lower Parel is inspired by textile millsan
integral part of Mumbais history.
Starbucks Mumbai
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