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BUS 620 Slingshot Academy / snaptutorial.com
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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Entire Course

• BUS 620 Final Marketing Plan

• BUS 620 Week 1 DQ 1 What is Marketing (Ash
  Course)
• BUS 620 Week 1 DQ 2 Marketing Strategies (Ash
  Course)
• BUS 620 Week 1 The Future of the New York Times
  (Ash Course)
• BUS 620 Week 2 DQ 1 Buyer Behavior (Ash Course)
• BUS 620 Week 2 DQ 2 Customer Needs (Ash Course)

• BUS 620 Final Marketing Plan

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Industry Forecasting

• BUS 620 Promotion

• BUS 620 Industry Forecasting

• BUS 620 Promotions

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Retail Business Analysis

• BUS 620 Space and Place

• BUS 620 Retail Business Analyses

• BUS 620 Space and Place

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 The Exchange Relationship

• BUS 620 Week 1 Assignment Tesco Case

• BUS 620 The Exchange Relationship

• Week 1 Assignment Tesco Case
• Read the article Read the article Anonymous.
  (April 21, 2012). Supermarket sweep Tesco's
  travails. The Economist, 403(33). Retrieved from
  ProQuest.

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Week 1 DQ 1 What is Marketing

• BUS 620 Week 1 DQ 2 Marketing Strategies

• What is marketing? Marketing has often been
  defined in terms of satisfying customers needs
  and wants. Critics, however, maintain that
  marketing goes beyond that and creates needs and
  wants that did not exist before. They feel
  marketers encourage consumers to spend more money
  than they should on goods and services they do
  not really need.

• Marketing Strategies Complete the Think About
  It activity in Section 1.2 of the text
• Select a consumer product of personal
  interestone that you have purchased within the
  past six months. It can be anything

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Week 2 DQ 1 Buyer Behavior

• BUS 620 Week 2 DQ 2 Customer Needs

• Buyer Behavior The typical buying process
  consists of the following sequence of events
  problem recognition, information search,
  evaluation of alternatives, purchase decision,
  and post purchase behavior. What specifically do
  you do as a consumer in each of these stages in a
  high involvement purchase like buying a house or
  a car?

• Customer Needs. Visit GE Healthcare
  (www.gehealthcare.com/). In context to the major
  points of chapter 5, define how GE is addressing
  the needs of their hospital customers by the
  design of this Web site? Where and what is GE
  doing right, what is GE doing wrong, and where
  can GE improve using marketing research? In
  context of chapter 3, where can GE improve using
  marketing research?

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Week 2 Industry Forecasting

• BUS 620 Week 3 DQ 1 Braining Nordstrom

• Industry Forecasting Identify an industry of
  choice (Auto Industry, Healthcare, PC or
  Telecommunications). Using the PESTEL analysis
  from the readings, discuss and analyze the
  factors that may impact the industry and the
  successful marketing of a companys product, for
  example Ford Motor Company over the next five
  years. Which factors are perceived to be the
  biggest weaknesses of the industry?

• Branding Nordstrom After reading the article
  Conservative Nordstrom to sell trendy Top shop
  fashions, respond to the following
• How does this partnership fit into Nordstroms
  current brand management strategy? Will it appeal
  to its target markets? How will it allow
  Nordstrom to differentiate itself from the
  competition?

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Week 3 DQ 2 Marketing Segmentation

• BUS 620 Week 3 The Case of the New Apple, Inc.

• Marketing Segmentation What are the different
  levels of market segmentation? Synthesize the
  segmentation strategies that manufacturers of
  personal computers should implement to attract
  both the Gen Y and baby boomer generation to
  increase their purchases of computers. Are there
  some examples of companies that have already done

• The Case of the New Apple, Inc. Read the article
• Burrows, P., Satariano, A. (2012). Can Phil
  Schiller keep Apple cool? Bloomberg Business
  week. Retrieved from http//www.businessweek.com/a
  rticles/2012-06-07/can-phil-schiller-keep-apple-co
  olp2
• Assignment Instructions

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BUS 620 Slingshot Academy / snaptutorial.com

• BUS 620 Week 4 Ad Compaign - Article Review

• BUS 620 Week 4 DQ 1 The Role of Pricing

• Stanford, D. (2012). Mountain Dew wants some
  street creed. Bloomberg Business week. Retrieved
  from EBSCOHost.
•  In a 2-3 page paper, answer the following
•  Is Mountain Dews advertising campaign directed
  at the right market segment, does it
  differentiate the product from the competition,
  and does it communicate

• Mohammed, R. (2012). J.C. Penneys risky new
  pricing strategy. Harvard Business Review.
• Is your own buying behavior influenced by coupons
  and sales?
• Why do you think J.C. Penneys pricing strategy
  has not been successful as compared to other low
  price proponents like Wal-Mart?