VIDGO TV PRESENTS: TV ADS WORTH WATCHING

1
VIDGO TV PRESENTS TV ADS WORTH WATCHING
2

• Many people gather together yearly to watch the
  Super Bowl. But many are not interested in the
  actual game. They want to watch the ads. Why?
  Because those ads, some of the best of the year,
  offer us the chance to feel something amazing,
  whether is humor or drama. For an ad to become
  viral, it does not need to portray all the
  details about a certain service or product.

3

• It just needs to touch us emotionally. Once it
  does, regardless of the actual technical details
  of a car or a web hosting service, the commercial
  has played its part.

4

• During these Olympics, many ads have also offered
  us the chance to feel something special, from
  the inspiration of some of these athletes to the
  humorous comparisons between them and us, the
  mere mortals. In many instances, what we feel
  watching these ads sometimes surpasses the
  emotions felt during the actual athletes
  performance.

5
(No Transcript)
6

• The same occurs when TV stations put together the
  preview of a boxing match, creating the huge
  expectations of a fight with monumental music,
  angry comments, snippets of past performance and
  highligths of the contenders careers. Those
  previews, just like the movie previews, carry the
  essence of our emotions, bottled in small, yet
  powerful quantities, like a tiny bottle of
  perfume contains the pure essence of some
  otherworldly aroma.

7

• And that is exactly what happened when I watched
  the Phelps Under Armour commercial. Mostly shot
  in the dark, the ad emphasizes that most of the
  preparation, the hard work, the sacrifice happens
  in the dark, when the others are still sleep.

8
(No Transcript)
9

• We dont get to see those four years of prep,
  pre-Olympic dark ages that lead to the light of
  the cameras, the worlds attention and the
  podium celebrations. That ad transports us during
  a few seconds, making us feel part of the
  journey, of the sacrifice, the focus on the mere
  essence, forgetting about the clothes one wears
  and even forgetting to shave.

10

• By traveling those seconds, we also feel part of
  history, of those medals obtained by the son of
  Poseidon, all for team USA, regardless of the
  personal struggles he endured in between the
  Olympics in London and Rio. And when the ad runs,
  and we feel -even through the screen- any of
  those highly human emotions, the brand, the
  athlete, and even us, feel like champions.

11

• The ambiance of the ad also inspire us, because
  it reminds us that when we close the door to
  focus on something, when we start the day before
  anyone else, when we put all our energies trying
  to achieve our goals, good things can happen.

12

• Swimming at 5 am, the cupping sessions, the food
  we eat to fuel our bodies, and even the times
  when we visualize, in our sleep, the triumph we
  are pursuing,  they all lead to the pinnacle of
  achievement. Performance day. The day of the
  final exam, the big sale to a customer, the
  project that got approved after months of prep,
  the presentation you gave to a large audience

13
(No Transcript)
14

• All good things require the appropriate time and
  effort. And since we dont have these wonderful
  cameras following us around during those strenous
  hours of sacrifice, we watch this ad and see them
  reflected on the screen, allowing us to watch
  how, at least in our heads,  we feel once we
  reach a milestone and look back at the journey.

15

• And that last shivering scene, when Michael looks
  into the pool, as if trying to make sense of
  everything he has done, one cannot avoid thinking
  that, at the end, inevitably, those efforts will
  pay off.

16

• Finally, the behind-the-cameras scenes allow us
  to appreciate that even Phelps needs to go
  through grueling practice sessions, helping us
  debunk the myth that he is just naturally
  talented. If that were the case, he would not
  need to do anything in between Olympics and just
  show up to get the gold medal. However, as any
  high-performance individual knows, there is
  always hard work and deliberate practice behind
  every success story.