How to Recognize Your Target Market in the Salon Business

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How to Recognize Your Target Market in the Salon
Business

• By Select Salon Studios

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While the salon business seems to be that
industry where customers of all age groups and
demographics contribute, but there are certain
factors which defines a large number of clients
for each salon. Being able to identify the target
market when starting a new salon helps you in
creating a well-thought business plan and the
marketing strategies required for business growth.
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Region Its obvious majority of the salons
customers comes from the nearby area, unless your
salon is set is a location prone to a thick
number of travelers or is a destination salon in
itself. You can further narrow down the
geographical factor to specific areas or
neighborhoods. By determining the profession
types of the people in a particular region, you
can devise your pricing strategy and decide what
to include in your services portfolio.
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Gender Almost every living person must have
entered the salon doors once in his or her
lifetime, but its wise to direct your business
efforts to the gender which tends to invest more
in salon serviceswomen in this case. By this you
can have more than a single target market. For
example, if your nearby competitors are intensely
focused on women, then putting some efforts in
targeting appearance-conscious men can come as
profitable market niche. Your target gender is
also important as it decide the models you will
choose in your advertisements and what type of
messages will be included.
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Style Style is a target market variable that may
be less measureable than region and gender but is
equally important. For instance, the customer
base of an old-fashioned salon that excels in
offering vintage or mature hairstyles will be
different to the customers who prefer more of a
trendy and classy look. To recognize the target
market from a styles perspective, you need to
identify the targeted customers mindset
including factors that influence their appearance
such as their profession, hobbies, favorite style
or fashion magazines, celebrity preferences, etc.
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Socioeconomic Status Identify the socioeconomic
aspect of your salons target market that will
help you shape your startup budget, types of
services, prices, level of expected demand, and
the advertising and promotional efforts needed.
For instance, a salon located in a big-city
downtown targeting corporate clients will acquire
a different set of services, prices and marketing
efforts for their business as compared to a salon
opened in a rural area with people residing
having low income level and limited preferences.
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Contact select salon studios for the best salon
advice in Maumee and Toledo, Ohio
Address 1 5221 Monroe St, Toledo, OH 43623 Call
419-309-0009 Address 2 3355 Briarfield Blvd,
Suite A, Maumee, Ohio 43537 Call
419-309-0009 Website http//www.selectsalonstudi
os.com