Vipra Business - Know The Effects of RankBrain 2016

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Google RankBrain How Does it Effects in SEO
2016?

1. Google and other search engines use difficult or
   improvised algorithms to rank your website in its
   SERPs(Search Engine Result Pages).
2. RankBrain is a machine-learning system developed
   by Google to help improve search results and to
   interpret brand new queries that havent been
   previously searched for.
3. RankBrain has become the third most important
   search-ranking factor.
4. Some experts consider it to be part of
   the Hummingbird search algorithm, which was
   launched to help Google better understand the
   meaning of the entire query behind exact keywords.

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How does RankBrain work?
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Continued.

• RankBrain identifies patterns behind different
  search queries that might seem unrelated and
  finds similarities between them.
• This allows the Google search engine to
  understand a phrase that is has never dealt with
  before by correlating it with phrases it is
  already familiar with.
• RankBrain constantly teaches itself, supposedly
  by paying attention to metrics like bounce rate
  or time spent on page. So if a user considers
  displayed results irrelevant to their query, the
  next time, the algorithm will show other results
  for this query.

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What does it mean for you as a Google user?

• You will be able to find information about a
  thing, concept or fact without using this
  particular word in a search query (the example
  provided by Bloomberg is Whats the title of the
  consumer at the highest level of a food chain).
• Youll get more relevant results for ambiguous
  queries or queries that have multiple meanings
  (for example, Apple as in the name of the brand
  vs. apple as in the fruit)
• If you type in a query that Google has never
  encountered before, it will be correctly
  interpreted and matched with familiar ones.

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How to optimize for RankBrain?

• According to Googles official representatives,
  there is no way to optimize for RankBrain.
• So which conclusions can we draw from the
  principles of operation that uses RankBrain?
• 1) Expand your keyword list beyond synonyms
  and variations.2) Focus on creating
  comprehensive content that provides value to your
  audience.3) Optimize for people, not for search
  engines.
• Focus your attention on providing a better user
  experience, analyzing your visitors behavior and
  making changes accordingly.

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Conclusion About Google RankBrain

• Being a machine learning system, RankBrain is
  constantly improving itself, while at the same
  time, Google algorithms are being updated and
  further developed.
• Thus, you will succeed whatever new algorithms
  appear in the search industry or updates are
  rolled out.
• Vipra Business is the known SEO company that
  follows up these Google new algorithm updates.
  Try to focus on your user experience and pages
  view that helps to boost up your ranking
  positions.

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Thanks you Vipra Business