COM 302 Course Experience Tradition / tutorialrank.com

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COM 302 learning consultant / tutorialrank.com

• COM 302 Entire Course (UOP)

• COM 302 Week 1 Marketing Communications Process
  (UOP)

• COM 302 Week 1 Marketing Communications Process
• COM 302 Week 2 Advertising Media Mix
• COM 302 Week 2 Sales Promotion and Advertising
• COM 302 Week 3 Building New Brands
• COM 302 Week 4 Direct Marketing

• Week 1 Individual Assignment Marketing
  Communications Process
• Resources Ch. 1 5 of Advertising and Promotion
  and the University Library
• Write a 750- to 1,050-word paper in which you
  examine marketing communications produced by an
  organization.

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COM 302 learning consultant / tutorialrank.com

• COM 302 Week 2 Advertising Media Mix (UOP)

• COM 302 Week 2 Sales Promotion and Advertising
  (UOP)

• Learning Team Assignment Advertising Media Mix
• Resources Ch. 12 of Advertising, Promotion, and
  Other Aspects of Integrated Marketing
  Communications Ch. 13 of Advertising and
  Promotion
• Review the sample entry in the matrix.

• COM302 Week 2 Individual Assignment Sales
  Promotion and Advertising
• Resource Ch. 16 of Advertising, Promotion, and
  Other Aspects of Integrated Marketing
  Communications
• Select a company to research that is different
  from the one you selected in Week One but that
  competes in the same industry.

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COM 302 learning consultant / tutorialrank.com

• COM 302 Week 3 Building New Brands (UOP)

• COM 302 Week 4 Direct Marketing (UOP)

• Week 3 Assignment Building New Brands
• Resources Ch. 17 of Advertising and Promotion
  Ch. 3 of Advertising, Promotion, and Other
  Aspects of Integrated Marketing Communication
  and the Center for Writing Excellence
• Consider that one possible way of using public
  relations (PR) is to introduce a new product with
  little or no advertising.

• Week 4 Assignment Direct Marketing
• Resource Ch. 14 of Marketing Real People, Real
  Choices
• Continue working on the Week Four Learning Team
  Assignment Direct Marketing.
• Review the examples of direct marketing that team
  members gathered and researched during Weeks One,
  Two, and Three.

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COM 302 learning consultant / tutorialrank.com

• COM 302 Week 5 Internet-Based Marketing Blog (UOP)

• COM 302 Week 5 Social and Ethical Aspects of
  Advertising and Promotion (UOP)

• Week 5 Individual Assignment Internet-Based
  Marketing Blog
• Resources University of Phoenix Material
  Writing a Blog and Ch. 15 22 of Advertising and
  Promotion
• Visit the websites of three of the following
  companies Kimberly-Clark, Snapple, Disney, BMW,
  Chrysler, Colgate-Palmolive, H-E-B, or Universal
  Studios.

• Week 5 Assignment Social and Ethical Aspects of
  Advertising and Promotion
• Resources Ch. 22 of Advertising and Promotion
  and the University Library
• Debate one of the following social or ethical
  issues
• Advertising is informative. vs Advertising is
  manipulative.

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