Qualitative Data Analysis Techniques

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QUALITATIVE DATA ANALYSIS TECHNIQUES
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Qualitative data analysis methods

• Qualitative data analysis methods are a range of
  process and procedure where by a collected data
  is interpreted into an explanation and
  understanding of the natural phenomena in a
  natural setting. Qualitative Research involves
  aiming to uncover or comprehend the big picture.
• There are many probable techniques to use, but
  what is vital is that the method that you will be
  using is consistent with the philosophical view
  that strengthens your research.

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NARRATIVE ANALYSIS
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• The core activity of this qualitative data
  analysis method is to reformulate stories of
  people in different contexts as well as their
  different experiences.
• Types of narrative
• Bureaucratic-is highly structured and logical,
  and often about imposing control
• Quest-ambition is to have the most compelling
  story and lead others to success
• Chaos-the story is lived and told
• Postmodern-same as chaos but the narrator is
  aware of the story and what is trying to be
  achieve

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FRAMEWORK ANALYSIS
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• Identifying and refining important concepts is a
  key part of the iterative process of qualitative
  analysis research.
• Familiarization- transcribing data
• Coding- use of numerical or text codes to
  identify specific data
• Charting- created using headings
• Mapping and interpretation- searching for
  patterns, concepts or associations in the
  collected data.

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EXAMINING CONNECTIONS
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• Examining relationships, a method in analysis of
  qualitative data, is the centerpiece of the
  analytic process, because it allows the
  researcher to move from simple description of the
  people and settings to explanations of why things
  happened as they did with those people in that
  setting.

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CONTENT ANALYSIS
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• It is the procedure for the categorization of
  verbal or behavioral data for the purpose of
  classification, summarization and tabulation.
• It can be analyzed on two levels such as
  Descriptive and Interpretative.
• An effective and thought-out qualitative data
  analysis will help you get a strong conclusion.

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GROUNDED ANALYSIS
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• Similar to content analysis, it also uses the
  same techniques for coding. However, in
  qualitative data analysis method, you do not
  start from a specific point. Instead, you allow
  the data to speak for itself, with themes
  developing from the discussions and
  conversations. In practice, this may be much
  harder to achieve because it entails you to put
  aside what you have read and simply concentrate
  on the data.

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DISCOURSE ANALYSIS
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• This approach not only analyses conversation, but
  also takes into account the social setting in
  which the conversation ensues, including prior
  conversations, power relationships and the
  concept of individual identity.
• Seek help from professionals on qualitative data
  analysis with Nvivo.

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SOCIAL NETWORK ANALYSIS
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• This form of analysis examines the connection or
  association between individuals as a way of
  understanding what motivates behavior.
• This data analysis in qualitative research method
  may be useful in combination with other
  techniques to identify common themes about the
  relationship.

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CONVERSATION ANALYSIS
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• In ethnographic research, this qualitative data
  analysis method is mostly used.
• It assumes that conversations are all governed by
  rules and patterns which remain the same whoever
  is talking. It also assumes that what is said can
  only be understood by looking at what went before
  and after.
• It requires detailed examination of data, thus
  detailed resolutions are used in this analysis
  technique.

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AUTHENTICATING CONCLUSION
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• No set of standards exist for evaluating the
  validity or authenticity of conclusions in a
  qualitative study, but the need to consider
  carefully the evidence and methods on which
  conclusions are based is just as great as with
  other types of research.
• get the best qualitative inorganic analysis
  available from a reliable online services.

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