E-Commerce Web Design Mistakes

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E-Commerce Web Design Mistakes

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E-Commerce Web Design Mistakes
Creating a popular e-commerce website is not just
about combining a clever idea with web
technologies. Success with such a website depends
on several factors, understanding of human
psychology being the first one among those.
Unless you understand what users expect to see on
your website, you wont be able to engage them.
You need to know the way people browse through
your website, the pages they visit frequently and
the kind of products and services they look
for. Second important factor is strategy
analysis. Your first e-commerce web design and
development plan might have worked out really
well, bringing you a large number of visitors.
Sticking to the same design, however, is not
quite favorable for the business. While the
testing phase of your e-commerce website defines
its performance level, you should also conduct
conversion studies while designing it.
Unknowingly you could be making certain mistakes
that can cost you a lot of valuable customers in
future.
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E-Commerce Web Design Mistakes
Little or No Clarity in Value Proposition Value
proposition is basically a sellers argument for
convincing buyers to purchase a product or
service. From this proposition, a customer should
get a clear explanation of the product as well as
the valid reasons to buy it. A poor value
proposition can not only confuse the customer but
can also damage the reputation of your
website. Misleading Descriptions for
Products A user on your website expects nothing
but the truth about any product he/she is
interested in. In such a scenario, misleading
product descriptions can prove to be a great
disadvantage for your business. Being convinced
by a false description, a user can buy a product
with wrong assumptions and get disappointed. With
such an experience on your website, you cant
expect him/her to come back.
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E-Commerce Web Design Mistakes
Not Using High-Quality Images Images
unquestionably describe a product better than
words. Descriptions and specifications merely
explain features of the product and why it is so
special. It is thus necessary to use high-quality
product images on your website. Ineffective Site
Search Engine Often in order to fulfill their
goals, visitors use a search engine to get
directly to what they want instead of using
categories and filters. Now, you must be
particular on the working of a search engine in
your site and even include filters to enable the
customers get exact results. Although variety is
good, but getting flooded with lots of irrelevant
options as search results can be more of a
trouble than blessing. If there is an option on
your ecommerce website that filters the results
as per the category or feature then customers
will not face any problem whatsoever and easily
get what they want.
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E-Commerce Web Design Mistakes
Unclear Site Navigation One of the biggest
mistakes that the online merchants do is to have
a cumbersome navigation of the website. Nothing
can put off the customer more than trying to find
a product on a site that has chaotic navigation.
A worse scenario can be to have a page that
doesnt separate the categories or differentiate
the products as per their types. Or worst when
there are categories with no products or with one
or two products only. What is the use of category
here? Make sure that you have clear categories
and navigation features before you include the
products in the catalog.
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E-Commerce Web Design Mistakes
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E-Commerce Web Design Mistakes
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